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China Marketing

What the UK General Election result means for business in China

The political horse-trading will get underway in Westminster today as Britain dusts itself down after the most unpredictable election for a generation, but will whoever occupies Number 10 and the Cabinet table change the country's relationship with China?


No. That's the simple answer.

Early indications show it is likely David Cameron will remain as Prime Minister, although the party who will prop up his coalition to give him the votes he needs for a majority in the House of Commons will shift from the decimated Liberal Democrats. But will Nicola Sturgeon's Scottish National Party want to get into bed with the Tories?

For Britain and China though, it will be a case of 'as you were'. UK PLC needs a relationship with the Middle Kingdom, but the ties are purely economic. Sure, Prince William was a visitor a couple of months back, but the purpose of that was to grease the wheels of trade. Likewise, when Chancellor of the Exchequer George Osborne, the UK's Finance Minister, took a trip to Beijing in late 2013, the aim was to promote business and investment between the two countries.

British governments of whatever persuasion know they need to improve economic ties with China. There might be the occassional concern raised about internet censorship or human rights, but there is no desire on either side to have anything like the 'Special Relationship' the UK enjoys with the USA.

No, things are strictly business, and will remain so whoever gets into Downing Street.

7 Tips for B2B Marketing China


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