You would be amazed how many leading MNCs come to China and expect huge growth without doing any China market insight research. And it's not just the preserve of the larger players either. Good robust intel can be generated with a reasonable budget. Steven, Brandigo's Global Marketing Director, takes a look at why this is so important for effective China marketing in our latest CMO's Guide video.
If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand. Just click on the image below.