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China Marketing

The CMO's Guide to China Marketing: Crisis Management

Following on from our last video on which Steven went through our top tips to make your PR more effective in China, this time we go through everything CMOs and international marketers should keep in mind about crisis communications in China. Watch the video to learn more.

 

Crisis Management

 

If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand. Just click on the image below.

The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand

You have to first of all find out all the facts. You have to be transparent. You have to move quickly. You need to buy yourself time and have a well-crafted holding statement to do that. You have to show concern and when necessary, show contrition. And you have to be seen to take action. . . . Those principles work wherever you are.

- Steven Pround

Global Marketing Director, Brandigo

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