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China Marketing

The CMO's Guide to China Marketing: Performance Marketing

On the face of it, performance marketing campaigns via channels such as Baidu or WeChat share a lot of similarities with their western counterparts. But for foreign brands looking to incorporate performance marketing into an effective China marketing strategy, there are some nuances that can make or break a campaign. In our latest CMO's Guide to China Marketing video, Brandigo's Global Marketing Director, Steven, breaks some of these down.

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If you are looking for more essential insight into how to make your China marketing strategy as effective as it can be, you can check out some of our free-to-download China marketing resources here.

Or click on the image below to access your copy of The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand.

The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand

There are plenty of nuances for international brands to get to grips with in order to effectively deploy a performance marketing strategy in China. Some products and industry sectors are prohibited from utilizing these channels anyway!

- Steven Proud

Global Marketing Director, Brandigo

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