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China Marketing

Putting communications strategy at the heart of what we do

At Brandigo, we’re often asked what our core strengths are – copywriting or design? PR and media relations? Social media or communications consultancy?

Each client has different requirements, and we treat them differently. That’s why we can work with everyone from steel manufacturers to nutritional supplement makers.

What stays the same, however, is how we approach each case. Take a look at the Brandigo Service Wheel. Brand and Communications Strategy is at the heart of what we do.

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Read more: Be clear on language when marketing in China

Everything else radiates outwards, and is the means by which we execute that strategy for clients. We call this approach igniting possibilities. That could be by creating great content, using our contacts in the Chinese media to place stories in front of millions of readers, or developing and delivering a campaign that generates a buzz on social media.

The start point is always the brand and communications strategy. We work with our clients to develop and tailor their message for China. Whether this is for internal or external channels, for a broad or a specialist audience, Brandigo takes the strategic approach.

That is our strength – our approach, processes, and understanding our clients.

 

New Call-to-action

Brandigo created a range of story-telling assets that included video, supporting client stories, graphics and icons and ultimately a new website and presentation to create the new brand experiences."

- Max Mustermann

Director at GE Healthcare

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