Many international brands struggle with adapting their social media marketing strategy to China’s complex digital ecosystem. WeChat, China’s most popular social media app is an even bigger headache for most B2B brands.
Why is B2B marketing on WeChat so different?
First brands have to have clear expectations of how WeChat is going to fit into their overall strategy. Once this is nailed down, it will be easier to begin developing targeted content and setting appropriate KPIs.
We’ve put together a slideshare to help B2B brands have a better understanding of how WeChat can work for B2B marketing in China.