China Marketing

Unlocking WeChat for B2B

Many international brands struggle with adapting their social media marketing strategy to China’s complex digital ecosystem. WeChat, China’s most popular social media app is an even bigger headache for most B2B brands.


Why is B2B marketing on WeChat so different?


First brands have to have clear expectations of how WeChat is going to fit into their overall strategy. Once this is nailed down, it will be easier to begin developing targeted content and setting appropriate KPIs.


We’ve put together a slideshare to help B2B brands have a better understanding of how WeChat can work for B2B marketing in China.




Brandigo created a range of story-telling assets that included video, supporting client stories, graphics and icons and ultimately a new website and presentation to create the new brand experiences."

- Max Mustermann

Director at GE Healthcare

Other Posts

See All >

China Marketing

The CMO's Guide to China Marketing: China Market Insight Research

You would be amazed how many leading MNCs come to China and expect huge growth without doing any China market insight research. ...

Read More >

China Marketing

Creating Effective Brand Loyalty in China

Chinese consumers, especially in Tier 1 and 2 cities, are educated when it comes to brands. International companies can no longer ...

Read More >

Brand Strategy

The Science Behind Creating Brand Loyalty that Every Marketer Needs to Know

Achieving widespread, continuous brand loyalty is the ultimate objective for any company. Whether a B2B or B2C, having a customer ...

Read More >