What are the purchase decision motivators that your customers find important? What are the values that your brand represents that truly impact a purchasing decision?
Get a handle on this via statistically robust value driver analysis and you can begin to develop a data-conscious brand strategy that speaks directly to the wants and needs of your customers. Another key step in Brandigo's pioneering approach to brand strategy.
In our latest video, Steven explains a bit more about value driver analysis and how it fits with the data-conscious brand strategy paradigm we've created.