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Brand Strategy

The CMO's Guide to Data-Conscious Brand Strategy: Value Drivers (video)

What are the purchase decision motivators that your customers find important? What are the values that your brand represents that truly impact a purchasing decision?

Get a handle on this via statistically robust value driver analysis and you can begin to develop a data-conscious brand strategy that speaks directly to the wants and needs of your customers. Another key step in Brandigo's pioneering approach to brand strategy.

In our latest video, Steven explains a bit more about value driver analysis and how it fits with the data-conscious brand strategy paradigm we've created.

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Y0u can read more about Value Driver analysis in our recent blog focusing on just that, and find out how it fits into the data-conscious brand strategy paradigm in our free-to-download eBook.

 

Download the CMO's Guide to Data-Conscious Brand Strategy

Once you understand which value drivers have the biggest impact on your customers and in your market, and on which your brand performs best in the eyes of the market, you have the foundations for a brand strategy that will really speak to your customers’ wants and needs.

- Steven Proud

Global Marketing Director, Brandigo

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