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China Marketing

The CMO's Guide to China Marketing: Crisis Management

Following on from our last video on which Steven went through our top tips to make your PR more effective in China, this time we go through everything CMOs and international marketers should keep in mind about crisis communications in China. Watch the video to learn more.

 

Crisis Management

 

You have to first of all find out all the facts. You have to be transparent. You have to move quickly. You need to buy yourself time and have a well-crafted holding statement to do that. You have to show concern and when necessary, show contrition. And you have to be seen to take action. . . . Those principles work wherever you are.

- Steven Pround

Global Marketing Director, Brandigo

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