CMOs G to CM

China Marketing

The CMO's Guide to China Marketing: PR and Media Relations

In the latest in our series, The CMO's Guide to China Marketing, here is Steven, Brandigo's Global Marketing Director (and a PR specialist in a previous life), giving his four things global CMOs and international marketers need to know about PR and media relations in China. Watch the video to learn more.

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Times have changed and some of the bad practices are very much of a thing in the past. . . . You are very much relying on the quality of your team's relationship with the media and the content that you are creating and maintaining that good relationship throughout the period of the campaign.

- Steven Pround

Global Marketing Director, Brandigo

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