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China Marketing

The CMO's Guide to China Marketing: KOLs and Influencers

The latest CMO's Guide to China Marketing video is here! In this episode, Steven offers a little insight into the KOL/Influencer landscape in China and offers a few tips and things to keep in mind before an international brand includes KOL marketing in its China marketing strategy.

Watch the video below to learn more.

The CMOs Guide to China Marketing KOLs and Influencers

 

If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand. Just click on the image below.


The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand

 

If you are going to hitch your China marketing strategy completely to the KOL marketing wagon, I think you are going to be a little bit disappointed with the return on investment.

- Steven Pround

Global Marketing Director, Brandigo

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