Here is the latest video in our CMO's Guide to China Marketing series. We tap into our 15 years of China marketing experience to offer marketing leaders around the world all the insight and intel they need to make their China marketing strategy more effective.
This time out we've done things a little different. We've had lots of great feedback from viewers for all our videos, podcasts and eBooks, to date, however, some of our agency friends and partners requested something a bit more relevant to them and how they can best support their clients in effective China marketing. So, here is Steven outlining 6 things we think all agency professionals need to know to help their clients achieve their China marketing objectives.
If you are interested in digging a little deeper into how a marketing agency can help prepare its clients for the China market, then we have a podcast that accompanies this video which you can listen to here.
If you want to find out more about how to make your China marketing strategy more effective or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO's Guide to China Marketing: 10 Top Tips for Your International Brand. Just click on the image below.