Just as brands create LinkedIn, Facebook and Instagram accounts to build brand awareness, connect with fans, and share their story, brands in China will create an Official WeChat account.
Now numbering over20 million, Official Accounts are how brands in China do social media marketing. Learn about the WeChat ecosystem, what type of account options there are, how to do paid advertising, and new functions that are changing the way brands do business, all within China's most popular app.
Want to know more? Download the full WeChat for B2B marketing guide below.