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Digital Marketing, Marketing Technology

Sales Enablement Is the Missing Link for Brand Strategy

Brandigo will be participating at Transform19, the most innovative sales enablement conference in the US on November 5th and 6th in Chicago. If it seems a bit strange to you that Brandigo’s brand strategy team will be at a sales conference in full force, there’s a good reason. Read on.

 

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Sales enablement, as a practice, has grown tremendously in the last few years. In its most basic form, it simply means what it says—focusing on what needs to be done to make salespeople more successful in closing deals. That doesn’t seem new, does it? But while the concept isn’t novel, the tools and strategy behind it to make this happen has evolved considerably.

At the core of this evolution is technology. New sales enablement platforms have the ability to put the right tools, at the right time, in the hands of every sales executive. Imagine if each salesperson on your team used his or her smartphone or tablet to create a sales pitch that is tailored perfectly—and on the fly, to exactly the conversation as it unfolds during the pitch? Sounds like a competitive game changer, doesn’t it?

What it really does is flip the story by putting the unique needs of whichever buyer persona you are talking to as the driver of the conversation, empowering the salesperson to pivot seamlessly to tie your solutions to your prospect’s needs. Try doing that from the usual PowerPoint pitch deck.  Super awkward.

But that’s only half of the story. At Brandigo, what we are so excited about with these platforms is that they finally give the salesperson the tool they need to tell a much more engaging brand story.

To us, it’s the missing link we’ve been waiting on for so long. 

Traditionally, after we help our clients create a meaningfully differentiated brand story, it was a struggle to help the sales team tell this story using the available tools on hand—almost always PowerPoint. We all know how clunky PowerPoint, Keynote and other presentation software can be. And from my experience it’s the bane of every marketing person I’ve ever met.

We’re so excited about finding this missing link that we became a Showpad partner, the platform that we consider to be the gold standard of sales enablement technology platforms. With Showpad, we now have the ability to put these really great, differentiated brand stories literally in the hands of every sales rep. 

We can finally turn the sales team into what we call “Brand StorySellers.”

Intrigued? If you are in Chicago November 5-6, swing by and check it out firsthand. Chances are, it’s the missing link on your team too.

New sales enablement platforms have the ability to put the right tools, at the right time, in the hands of every sales executive.

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