feat-work-2

China Marketing

International B2B Marketing Conference 2015

I had the wonderful opportunity to visit Tel Aviv and speak at a conference titled Global Marketing Challenges for B2B Companies, organized by Oz Branding and our agency network, E3. While I spoke about China Marketing, and Successes and Failures in China Marketing, the other speakers were especially excellent:

blog18pic18.png

Matt Bowen from the Aloft Group, USA, spoke about Growing your brand in the USA, and touched on important differences in the US market. Dirk Assent from Bernstein, Germany, showed how a global brand can adapt to different markets following flexible templates. Dina Gidron from Oz Branding, Israel, talked about Trends in online and offline marketing. We also had a fantastic speech by Eyal Triber, CEO, Maytronics, Israel, who showed how he helped build the maytronics worldwide brand.

The week was also an opportunity for over 25 of the E3 agency agencies to discuss approaches to globalization and best practices for B2B branding and communications.

I was truly amazed at the tech companies working globally from Israel and the economic growth they have sustained. A really great conference with wonderful colleagues!

A few photos from the event below.

blog18pic2.png

Some coverage in major newspapers:

blog18pic3.png

Brandigo created a range of story-telling assets that included video, supporting client stories, graphics and icons and ultimately a new website and presentation to create the new brand experiences."

- Max Mustermann

Director at GE Healthcare

Other Posts

See All >

China Marketing

The CMO's Guide to China Marketing: China Market Insight Research

You would be amazed how many leading MNCs come to China and expect huge growth without doing any China market insight research. ...

Read More >

China Marketing

Creating Effective Brand Loyalty in China

Chinese consumers, especially in Tier 1 and 2 cities, are educated when it comes to brands. International companies can no longer ...

Read More >

Brand Strategy

The Science Behind Creating Brand Loyalty that Every Marketer Needs to Know

Achieving widespread, continuous brand loyalty is the ultimate objective for any company. Whether a B2B or B2C, having a customer ...

Read More >