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China Marketing

[Infographic] Understanding the B2B Customer Decision Journey in China

22, November 2016

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve.

Blog 41 Understanding the B2B Customer Decision Journey in China Infographic_v2.png

 

 

 

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