<img src="https://secure.neck6bake.com/200220.png" alt="" style="display:none;">
feat-work-2

China Marketing

[Infographic] Understanding the B2B Customer Decision Journey in China

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve.

Blog 41 Understanding the B2B Customer Decision Journey in China Infographic_v2.png

 

 

 

New Call-to-action

 

Brandigo created a range of story-telling assets that included video, supporting client stories, graphics and icons and ultimately a new website and presentation to create the new brand experiences."

- Max Mustermann

Director at GE Healthcare

Other Posts

See All >

Brand Strategy

The CMO's Guide to Data-Conscious Brand Strategy: Value Drivers (video)

What are the purchase decision motivators that your customers find important? What are the values that your brand represents that ...

Read More >

Brand Strategy

The CMO's Guide to Data-Conscious Brand Strategy: Brand Health Analysis (Video)

At Brandigo we've pioneered a new approach to brand strategy that allows brands to truly differentiate themselves and speak ...

Read More >

China Marketing

Account Based Marketing in China

    Account Based Marketing (ABM) has been one of the key sales and marketing tactics for B2B businesses for the last few years. ...

Read More >