Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve.
In the six months since Apple changed its privacy policy and flipped the advertising world on its ear, brands are feeling the ...
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What are the purchase decision motivators that your customers find important? What are the values that your brand represents that ...
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At Brandigo we've pioneered a new approach to brand strategy that allows brands to truly differentiate themselves and speak ...
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