Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.
Here are signs that you need some help with your international marketing efforts. Although we are typically writing about China branding and marketing, these are principles that apply anywhere.
Time to call in help when…
- You realize that no one in the room can pronounce your brand name or read any of your marketing materials.
- They giggled at your business card because you used Google Translator.
- Your website takes longer than 5 minutes to load.
- Your key target audience cannot figure out where the menu is on your flashy website.
- Your only inbound marketing strategy consists of a “contact us” email and that dusty telephone by the intern.
- When you search for your brand in the local search engine and the only thing that comes up is the local taco joint.
- At the big local trade show people look bewildered and confused when they pass by your booth.
- Your social media marketing strategy makes you want to rip your hair out because you’re trying to keep track of which social media apps are blocked in China, but work in Hong Kong, and should you be doing Snapchat or Instagram Stories? And oh yeah there’s that new feature out on Facebook…
- When “stay on brand” is more of a suggestion, but no one is really sure what that means.
- The regularity of your blog posts look similar your gym schedule; you were going to work out last night, but then it happened to be bottomless margarita Wednesday, so you’ve rescheduled indefinitely.
We could throw out examples until the cows come home, but you get the point.
Want to stop this pain and put together coherent marketing assets and a go-to-market plan for your target market? Look for some help! Here are some tips on how to find a China Marketing Agency that will best fit your needs.
So whether you need a small nudge, or a big push, find help before everyone in your industry has moved on to greener pastures.