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China Marketing

Delivering China market insights in Germany

Our Director of Client Engagement Christian Klepp was invited to the German city of Stuttgart last week to talk about the marketing landscape in China.

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Here is his dispatch from Europe:

"I had an amazing opportunity to speak to a group of B2B communications experts about the China market at an event entitled 'Swabia Meets China', organized by our E3 partner agencies Ansel-Moellers and SPS-Marketing in Stuttgart, Germany.

The author strikes a pose before his presentation

Swabia is a region in southwest Germany that has a reputation for being the cradle of German innovation and engineering, and is the birthplace of the world famous Porsche and Mercedes-Benz cars.

To arouse interest for the event, we invited the guests to go with us on a culinary journey, where they would be able to enjoy both local Swabian delicacies as well as traditional Chinese dishes.

6 B2B Mistakes in China

 

Brandigo created a range of story-telling assets that included video, supporting client stories, graphics and icons and ultimately a new website and presentation to create the new brand experiences."

- Max Mustermann

Director at GE Healthcare

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