You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.
If China is on your radar at all, you’ve heard about WeChat by now. Maybe you have even created an account to see for yourself what all the hype is about. WeChat is great for B2C brands who can make it easy and appealing for followers to share content, but as a B2B brand, how do you make WeChat work for you?
This guide, developed from combining our extensive experience with B2B branding in China, and our proficiency with WeChat, compiles all the basics elements you need to know about creating an effective B2B WeChat account.
We’ve illustrated the WeChat ecosystem, taking you through the process from the moment you gain a new follower, how that user interacts with your WeChat account, and how they can spread your content to their contacts, a.k.a. your potential followers.
We will walk you through the pros and cons of both the service and subscription accounts to make sure you are using WeChat to the best of your advantage. Once you have decided on the account type, we’ve included tips and tricks for optimizing your content and WeChat menu for the platform.
Knowing how to optimize your B2B WeChat account is the first step towards a successful marketing strategy in China.
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