Create a successful B2B WeChat campaign in China

You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.


If China is on your radar at all, you’ve heard about WeChat by now. Maybe you have even created an account to see for yourself what all the hype is about. WeChat is great for B2C brands who can make it easy and appealing for followers to share content, but as a B2B brand, how do you make WeChat work for you?

This guide, developed from combining our extensive experience with B2B branding in China, and our proficiency with WeChat, compiles all the basics elements you need to know about creating an effective B2B WeChat account.

We’ve illustrated the WeChat ecosystem, taking you through the process from the moment you gain a new follower, how that user interacts with your WeChat account, and how they can spread your content to their contacts, a.k.a. your potential followers.

We will walk you through the pros and cons of both the service and subscription accounts to make sure you are using WeChat to the best of your advantage. Once you have decided on the account type, we’ve included tips and tricks for optimizing your content and WeChat menu for the platform.

Knowing how to optimize your B2B WeChat account is the first step towards a successful marketing strategy in China.

Just click on the button below to download!


WeChat Guide for B2B Marketing

Brandigo created a range of story-telling assets that included video, supporting client stories, graphics and icons and ultimately a new website and presentation to create the new brand experiences."

- Max Mustermann

Director at GE Healthcare

Other Posts

See All >

Brand Strategy

The CMO's Guide to M&A Brand Strategy: How to Get it Right

Mergers and acquisition are on fire. The total hit $3.6 trillion (with a T) globally in 2020 according to the Financial Times. ...

Read More >

Brand Strategy

The CMO’s Guide to Data-Conscious Brand Strategy – Bringing the Data to Life

Our recent series of content, ‘The CMO’s Guide to Data-Conscious Brand Strategy’ has outlined Brandigo’s pioneering new approach ...

Read More >

China Marketing , Digital China

The CMO's Guide to China SEM

In true ‘cyber Monday’ style, the very generous China marketing experts at Brandigo are giving you two for one today on all our ...

Read More >