As a full-service marketing agency here in China, we’ve produced our fair share of WeChat content – to date I’ve counted ...
As a full-service marketing agency here in China, we’ve produced our fair share of WeChat content – to date I’ve counted ...
It is becoming harder to get through the clutter that is social media in China. Whether it is WeChat or Weibo, and whether it is ...
Many international brands struggle with adapting their social media marketing strategy to China’s complex digital ecosystem. ...
via GIPHY Account Based Marketing (ABM) has been one of the key sales and marketing tactics for B2B businesses for the last few ...
There’s a lot of information floating around about WeChat these days. Most of it seems to be based on conjecture, or a few very ...
Healthy snack products drawing a crowd at a recent Food & Hotel Exhibition in Shanghai Health has always been an everyday topic ...
FHC is one of the big exhibitions in China – featuring hall upon hall of food, wine, beer, snacks, drinks, and every other type ...
We’ve been analyzing HR recruitment channels and candidate customer journeys in China over the past few weeks. It’s pretty ...
Translation from English to Chinese is a nightmare. Facebook is full of websites dedicated to ridiculous translations on store ...
Attracting and retaining talent in China is one of the biggest challenges here. Anyone in HR or recruiting is well used to ...
Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market ...
Video is obviously one of the most important mediums used in marketing today – and B2B marketing is starting to follow in stride. ...
Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a ...
In China, brands are constantly trying to promote their content, and what better way to reach millions of users than through ...
I found myself wandering around SIAL just recently – the massive food and beverage exhibition fair on the Pudong side of the ...
Readers of our blog (thanks!) know that I like to go back to the marketing basics and look at what the actual customer journey is ...
In consumer marketing we often talk about “touchpoints” and the purchasing decision. In China especially, the online touchpoints ...
I had the wonderful opportunity to visit Tel Aviv and speak at a conference titled Global Marketing Challenges for B2B Companies, ...
Over the past 13 years I have witnessed, and been part of, hundreds of China PR campaigns, activations, events, press ...
China’s advertising laws continue to become stricter – while this may scare some marketers, in reality it is helping level the ...
There are literally thousands of agencies in every major Chinese city, ranging from every major advertising network to homegrown ...
Asia is incredibly diverse – from the big cities of Shanghai and Tokyo to the countryside of Southeast Asia – languages, religion ...
Putting your Chinese website on a server in China makes a lot of sense – mainly because it will deliver faster load times for ...
You may already be operating a Chinese language version of your company website, based in your home country or in China. Or you ...
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