When brands come to China, we always advise they take a close look at the messaging to ensure it is audience appropriate and will ...
When brands come to China, we always advise they take a close look at the messaging to ensure it is audience appropriate and will ...
“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, they’ve ...
One humid August evening in 2014, the human crocodile slowly sauntered east down the neon-lit Nanjing Road. Walled each side by ...
Ofo (yellow) and Mobike (orange) are two of the biggest companies competing in the bike-share market in Shanghai Generally, ...
The most successful branding and marketing campaigns in China are the ones that start from the very beginning. For us at ...
Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going ...
More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this ...
Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content ...
January 20th 2017 will be a day inscribed into history – the inaugural Brandigo Breakfast Session was held at our Shanghai ...
WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an ...
Get your WeChat wallet out! China has embraced ecommerce, and on a day where they could be looking for love, millions of people ...
The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next ...
Brandigo intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. ...
Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know ...
There’s no doubt about it, the campaigns that live long in the memory are almost invariably consumer-oriented. This is no ...
A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a ...
The Year of the Monkey is almost here, and the Brandigo team have scattered far and wide to spend this special holiday with their ...
At Brandigo, we’re often asked what our core strengths are – copywriting or design? PR and media relations? Social media or ...
Our Director of Client Engagement Christian Klepp was invited to the German city of Stuttgart last week to talk about the ...
Young, free and single people in China will be making the most of their liberty on Wednesday, or so they should be. The reality ...
Video is the medium of the moment. To engage your target audience, you need to make content that is sharable, entertaining and/or ...
As we’ve discussed in previous blog posts, marketers have to treat China in a very different way to other countries. Where we’ve ...
One of the joys of travelling, for me at least, is amusing signage. Who doesn't have a good chuckle when they see tweet or ...
The internet is changing the way decision makers do business. Today, a host of information about your products, and your ...
It doesn't matter if you're selling running shoes, the glue that holds running shoes together, the laces for said shoes or the ...
I’ve sat in meetings with marketing managers or directors, and in my previous life, with newspaper editors and executives, all of ...
B2B buyers behave in a very different way to those in B2C land. Purchases will often be made without emotion, with an eye on the ...
Any visitors China will have noticed they do things a bit differently here. The stereotype of Asian aesthetic is colorful, ...
The political horse-trading will get underway in Westminster today as Britain dusts itself down after the most unpredictable ...
The era of the corporate video is long gone. If you’re still thinking that to tell your company’s story, you need a Z-list ...
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