Oct 5, 2017 11:26:22 AM
A wise man once said "Good is the enemy of great." If you think about it, it's the truth. How often do people stop at good, rather than go all the way to great? This is especially true in marketing. I once suggested to a client that if we made a couple of changes to their site, they would have the best site in their industry. Their response was, "It doesn't need to be the best, it just needs to be as good as everyone else." Way to reach for the stars, dude!