AN AUGMENTED REALITY CHECK

Posted by Steve Snyder

Apr 19, 2017 3:50:58 PM

Augmented Reality.png

Earlier this year in his blog recapping 2016 as the Year of Live Streaming, my colleague Brent Martino noted that we’re just starting to round the corner toward increased immersion into a “360-degree world” through continued advancements in virtual reality (VR) and augmented reality (AR). As our physical existence collides with the digital technologies meant to enhance it, we marketers need to pay close attention to how this will impact the new ways people will soon experience the world around them – not just as consumers but applied across every aspect of our daily lives.

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Topics: Video, Digital

3 tips to streamline your next video edit

Posted by Brent Martino

Apr 20, 2016 5:05:04 PM

3-tips-to-streamline-your-next-video-Edit.jpgOften times when creating corporate videos, you spend a lot of time waiting for others — copywriters for the script, voice talent for the voice over, shooters, designer, etc. More often than not, the pre-production and/or production will hit some snags along the way. This means, if you have a hard deadline that can’t be changed, it will start eating into your post production time. Instead of sitting around watching your edit time tick away, here are a few things you can do while waiting that can help make up for the lost time.

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Topics: Video, Digital

7 Online Video Stats You Need To Know

Posted by Brent Martino

Dec 5, 2014 3:20:18 PM

Just ten years ago, online video was still something of a frustrating novelty. Bandwidth limitations caused even short videos to stutter and pause with some version of the dreaded "buffering" message blinking on screen. Long-form content was practically non-existent. Fast forward to 2014 and video rules the web and is continuing to grow. For those of you who think we've already reached the online videos pinnacle, here are 7 Online Video Stats You Need to Know.

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Topics: Content Development, Video

More Simple tips for improving your next video production

Posted by Brent Martino

Jun 24, 2014 2:27:00 PM

audioLet’s face it, producing high-quality video isn’t cheap or easy. Your best bet is to hire a company like Aloft Group (shameless self-promotion); we’ve spent years honing our storytelling, mastering technology, and keeping up with the all the latest tips, tricks and trends. While we would love to handle your next video project, we understand that sometimes you may not have the budget to pull off a big production, so you have little choice but to shoot and edit it yourself. If you have to go the DIY route there are a number of things you can do to improve your final product. In a previous blog post I talked about 5 Simple Tips for Better Video, which covered lighting, storytelling and more. In this post I’ll focus on using sound effects, music and color correction to improve and/or alter the mood and context of your video.

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Topics: Tips, Content Development, Video

Is your brand using video as part of your inbound marketing strategy?

Posted by Brent Martino

Dec 11, 2013 2:22:00 PM

video-headsIt’s been said a picture is worth a thousand words. If that’s true, then video at thirty frames (pictures) a second is worth 1.8 million words a minute. Over the last few years as bandwidth has become cheap, video has practically taken over the web. Unlike other web technologies that promised to be the next big thing but wound up nothing more than a fad, video is here to stay. In fact it’s expected to continue to grow. According to the Cisco visual networking index report from May 29, 2013, video traffic will make up 69% of all internet traffic by 2017. If video isn’t part of your inbound marketing strategy, it should be.

Unlike other content, video has a place in all stages of inbound marketing methodology. It can be used to attract, convert, close and delight your customers and potential customers. Many studies over the last several years have shown that users prefer video. For example, Software Advice's 2012 B2B Demand Generation Benchmark Survey found over 90% of respondents chose video over other content such as whitepapers, case studies, webinars, etc.

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Topics: Brand Strategy, Video, Digital Design, Inbound Marketing

Marketing Execution: 5 Simple Tips for Better Video

Posted by Brent Martino

Jul 18, 2013 2:17:00 PM

5 Simple TIps for Better VideoWe’re living in the age of online video. From corporate videos to viral videos, product demos to the Harlem shake, video is everywhere and it’s growing. In the past, it’s been expensive to produce quality video and distribution could be difficult. Today, easy access to large amounts of bandwidth has made video accessible to everyone with a computer, tablet, or phone. Not only is video accessible but it works, consider the following statistics:

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Topics: Tips, Marketing Execution, Video