2017 Super Bowl Ads – And the Winner Is…

Posted by Steve Snyder

Feb 2, 2017 10:14:01 AM

2017-super-bowl.jpgYes, it’s that time again! The annual all-American hoorahfest we call the Super Bowl. That Holy Grail of all things advertising – broadcast, specifically. Oh, and football of course. There is, after all, the actual game to consider, right? And, as New Englanders, you can bet we’re pretty excited to get our #12 on despite what Roger and the rest of the country thinks of him.

But back to the game that really matters to us marketers here: the Super Bowl ad competition. When all is said and done, much of the Monday morning quarterbacking will be dedicated to determining which brand got the biggest bang for their buck. And at upwards of $5 million for a thirty second spot, there’s a lot riding on the investment.

So who will the winners and losers be? And how many times have you remembered the ad, but not the brand it represented?

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Topics: Brand Strategy, Superbowl

The 3 Most Memorable 2016 Super Bowl Ads

Posted by Casey Pierce

Feb 16, 2016 2:52:19 PM

superbowl-ads.jpgFirst things first. I am a born and bred Boston sports fan — anything else in New England falls just short of treason, as far as anyone who lives here is concerned. (Let’s not get into 2014’s “Deflategate” and PSI’s for the sake of this topic, even though Tom Brady IS the best QB that has ever lived…but I digress.)

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Topics: Superbowl