LinkedIn Gets a Facelift

Posted by Meaghan Sheehan

Mar 22, 2017 2:04:01 PM

If you’re an avid user of LinkedIn, you have likely noticed by now the recent update this popular social media platform has undergone. As a millennial, the UI update is welcomed. I often thought the look and feel of the platform was clunky and extremely outdated, sometimes even confusing. The desktop version of LinkedIn is now more tightly aligned with the UI of the app and mobile version — a good move, considering 58% of unique monthly visitors are accessing the platform from a mobile device. However, the new UI is similar to more than just the app. Take a look at the comparison between Facebook and LinkedIn, as described in WIRED's recent article.LinkedinFB.gifAlthough alarmingly similar, this might be a good move for the now Microsoft-owned company. Millennials are now entering the workforce, and it’s assumed that this group who grew up with Facebook and log in everyday, know how to use it. The change encourages these users to do the same with LinkedIn.

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Topics: Social Media, Digital

5 Social Media Marketing Trends to Look for in 2017

Posted by Meaghan Sheehan

Nov 29, 2016 4:41:17 PM

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Social Media Marketing has more trends and fads than most of us can keep up with. As a digital marketer, as soon as you learn one trend it quickly burns out. This then immediately causes you to drastically switch directions, come up with a new marketing tactic, learn it, program it, and once again you’re faced with a new set of rules. It’s hard to predict what will come next because most of what will be the new “Google Glass” for 2017 is still on the drawing board. However, there are a few things on the horizon that we need embrace right now, because all signs point to their domination of social media in 2017.

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Topics: Social Media

Social Media in Healthcare: What to Know Before You Post

Posted by Sherri Starcher

Mar 1, 2016 9:30:00 AM

Social-Media-in-Healthcare.pngWith digital technologies continuing to advance and change the patient experience for the better, it’s no surprise that social media is becoming a more prevalent means for healthcare providers to connect with their patients. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Yet, all brand-building and engagement benefits aside, healthcare providers would be wise to do some research and have a solid plan in place before taking the social media plunge.

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Topics: Healthcare, Social Media, Healthcare Social Media

Sweet Potato Pies and the Power of Influencers

Posted by Tracy Hartman

Nov 18, 2015 8:45:00 AM

As Thanksgiving nears, the thought of a feast with turkey, stuffing and all the sides evokes a sense of warmth, family and togetherness. It’s also a day when you are more apt to leave room for those signature desserts. 

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Topics: Social Media, Public Relations

REI & Black Friday: The Social Response to #OptOutside

Posted by Brayden Rudert

Oct 28, 2015 11:37:25 AM


Social Response to #OptOutside

Sometimes you’re the first to do something and everyone hates it. Sometimes you’re the first to do something and every major competitor is left asking “why didn’t we think of that?” The latter seems to be the general sentiment surrounding REI’s decision to not ­­only close on Black Friday, but to pay its employees to spend the day outside. Social media and news outlets alike were abuzz as both consumers, employees, and business leaders applauded the decision.

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Topics: Branding, Social Media

5 Essential Apps To Boost Your Instagram Game: Quick Tip Tuesday

Posted by Brayden Rudert

Aug 11, 2015 10:42:00 AM

 

Quick Tip Tuesday:

Because your boss needs those TPS reports stat.

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If there's one thing almost everyone can relate to, it's time constraints.

Introducing Quick Tip Tuesday. No novels, no wasted time. Just useful tips and tricks to keep you ahead of the curve.

 

 

5 Essential Apps To Boost Your Instagram Game

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Topics: Social Media

Has Twitter peaked?

Posted by Brayden Rudert

Aug 4, 2015 8:30:00 AM

Twitter Social Media Business

You’d think with a 67% jump in revenue this quarter that Twitter’s employees, investors and top executives would be all smiles, but that’s not the case. Despite these promising numbers, core user growth is plateauing as the company struggles to gain new engaged users. Maybe this stagnant growth is because Twitter is throwing too many frat-themed office parties. Or maybe it’s due to poor senior leadership and the uncertainty following the resignation of CEO Dick Costolo.

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Topics: Social Media

Best Practices for B2B Marketing on WeChat

Posted by John Sutton

Apr 22, 2015 10:33:00 PM

More than 500m people are now on WeChat.

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Topics: Social Media, B2B, China Marketing

Social media is effective, as long as you know how to use it!

Posted by Tracy Hartman

Dec 11, 2014 4:16:41 PM

oops-2Have you ever sent off an emal a little too quickly either to the wrong person, or forgot to include someone or attach the attachment? Has that happened to me? Affirmative. 

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Topics: Social Media

Timing is everything in social media

Posted by Tracy Hartman

Nov 25, 2014 1:29:00 PM

timeFlies"So how was everyone's Monday?"

This Tweet seems pretty harmless, doesn't it? Yet, it caused an uproar on Twitter. The problem was not in the tweet itself, it was in the timing of it.

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Topics: Social Media