Pinterest and Your Healthcare Brand Strategy

Posted by David MacGregor

Dec 10, 2013 11:00:00 AM

Healthcare, Branding, Social MediaWe'’ve been pondering the question lately: Should Pinterest be a part of your healthcare brand strategy? Until now, this online “tool for collecting and organizing things you love” has been filled with home creations and consumer products that can be purchased online, making it hard for many to imagine it as a good fit for the healthcare industry. However, recent additions to the website have caused speculation that, moving forward, healthcare organizations might successfully use this virtual pin-board to convey their message and promote their brands.

Interestingly, some healthcare magazines seem to have already found a way to successfully utilize Pinterest by pinning their own articles to their boards on the site. When interested pinners click through, it brings them to those articles on the magazine’s website, increasing traffic there and ideally raising brand awareness

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Topics: Brand Strategy, Healthcare, Social Media, SEO

Branding: Guaranteed #1 ranking on Google (Not)

Posted by Brent Martino

Jul 31, 2013 2:57:00 PM

shutterstock 66457318I'’ll assume you arrived at this blog post because of one of two reasons, first it’'s because you want a fast and easy way to get your website to the number one spot on Google for a particular keyword. Or it’'s because you are a reputable person with experience in SEO, you think my claim is ridiculous and you'’ve come here to tell me so.

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Topics: Brand Strategy, Marketing Execution, SEO