What can we learn about reputation management from PWC’s Oscar Snafu?

Posted by Tracy Hartman

Mar 7, 2017 11:43:45 AM

The Winner Is... Oscar_Snafu.jpegWhere were you when the Oscars Best Picture goof up occurred? I personally didn’t see it live, but it was just as impactful and horrifying when I saw the clip the following morning on several media outlets. I know I wasn’t the only one to think “did that REALLY just happen?”

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Topics: Public Relations, Brand reputation

PR in Healthcare: Buckle up in 2017

Posted by Tracy Hartman

Jan 25, 2017 1:51:14 PM

ACA_repeal.jpgGet ready for a bumpy ride in 2017 when it comes to PR in the healthcare industry. One things for sure, it won’t be boring.

Top of mind is what companies are to do when it comes to the cloud of uncertainty surrounding what’s going to happen with the inevitable repeal of Obamacare, the Affordable Care Act. PR pros will have their work cut out for them to adapt and change and communicate revised messaging points as the new administration begins the process, filled with unknowns. 

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Topics: Public Relations

Healthcare’s looming PR crisis: Ransomware

Posted by Tracy Hartman

Apr 27, 2016 4:47:55 PM

Ransomware.jpgI have been a part of many PR crises in my day – ranging from one of the state’s largest Chapter 11 filings to a client that had an employee involved in DUI that injured the parties in the other vehicle. Plain and simple, crisis communication is a necessary evil in the world of PR. Crap happens, and you have to be prepared for it, otherwise you will find yourself in deeper trouble.

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Topics: Healthcare, Public Relations, Brand reputation

Content Controversy: Lessons from Lands’ End

Posted by Steve Snyder

Mar 24, 2016 2:58:43 PM

Lands-end.jpgEvery now and then (well let’s be honest, it’s pretty often actually), another iconic brand steps spectacularly into it and presents us with the opportunity to opine on the do’s and don’ts associated with brand loyalty. You know, that highly coveted characteristic where you’ve converted costly, desirable prospects into returning, tried-and-true customers whose only requirement is that you steadfastly delight them with your brand experiences.

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Topics: Branding, Content Development, Public Relations, Crisis communications, Brand reputation

Sweet Potato Pies and the Power of Influencers

Posted by Tracy Hartman

Nov 18, 2015 8:45:00 AM

As Thanksgiving nears, the thought of a feast with turkey, stuffing and all the sides evokes a sense of warmth, family and togetherness. It’s also a day when you are more apt to leave room for those signature desserts. 

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Topics: Social Media, Public Relations

From Puppies to Date Rape: How to Tarnish Your Brand Real Fast

Posted by Tracy Hartman

May 4, 2015 8:30:00 AM

file000177357244Since I'm not a beer drinker, If I do pay attention to beer commercials, it's generally for the entertainment factor only. The Super Bowl is a good time to be entertained as the beer companies usually pull out all the stops.

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Topics: Public Relations, Brand reputation

What NOT To Do: 3 Crisis Communications Tips We Can Learn From the NFL

Posted by Tracy Hartman

Sep 24, 2014 11:01:36 AM

Football_DSC6711Sports fan or not, you’ve probably been living under a rock if you haven’t heard about the Ray Rice fiasco, or more pointedly, the NFL’s horrible handling of the issue. Not to mention some of the other indiscretions by other NFL players since Ray Rice’s story came to light.

To briefly recap, Ray Rice, who is (or was) a running back with the Baltimore Ravens, was initially caught on videotape dragging his unconscious then-fiancé (and now wife) out of a casino elevator in February. However, the real issue surrounding the incident is when a second video inside the elevator revealed how she became unconscious (as if it was a mystery!). Blurry and jumpy video reveals she and Ray hitting each other, ending with Ray’s blow to her that left her limp on the floor of the elevator.

This in and of itself is despicable for what it represents: domestic violence. There’s no disputing that. But when we take a look at how the NFL handled the overall situation, headed by commissioner Roger Goodell, it becomes a crisis communications chaotic mess. 

What was once a well-thought-of brand (for the most part), the NFL has definitely taken a blow over the past couple of weeks. 

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Topics: Public Relations, Crisis communications

Communicating Your Brand Message With the Speed of Social Media

Posted by Tracy Hartman

May 29, 2014 3:22:00 PM

race_car_imageIf you are one of those people who watches the nightly 6:30pm network newscast, don’t you get the impression that a lot of the news reported is old news by the time you see it? The only exception, of course, is if a news story breaks later in the day. And of course, they do give the most up-to-date versions of a news story. But even so, chances are you know what’s going on by the time you watch it.

Or, if you still read a newspaper (not an online version but one delivered to your residence or that you pick up when getting your morning coffee downtown), do you find yourself skipping over some items because you already know about them?

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Topics: Social Media, Public Relations

A Recipe for Good Branding

Posted by Andrea Drown

May 1, 2014 3:57:00 PM

brand_strategy_recipe

The funny commercials, bright signs, using kids to advertise, claiming “best” and “all natural”, mini toys, promotions for bargains ($1 for a coffee and a burger anyone?). Why wouldn’t all that seem enticing, especially to a six-year-old. Actually, that might be enticing to many age groups.

Teaching a child what is right or wrong may be difficult for many. Not everyone will agree with this opinion, but eating at a fast food shop two, three or four times a week IS wrong. I get it; I do let my kids eat at McD’s once a year because, well, just because. But after all of the bad press on most of these chains, why would anyone want to eat there, or believe all of the great stuff these companies claim about their products? It’s clever branding for sure and the FDA isn’t telling them they can’t advertise this way, so why would they stop? These fast-food operations aren’t telling the hard truth and some of us don’t realize that the products are just plain old unhealthy. I’m sure you’ve all heard about the pink slime scandal. This disturbing video renowned chef, Jamie Oliver put together shows this process. Nasty, right?!

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Topics: Branding, Content Development, Digital Design, Social Media, Public Relations, Organization Alignment

Boston is Stronger Than Ever

Posted by Tracy Hartman

Apr 22, 2014 4:31:44 PM

marathonIt’s been a year and a week since the mayhem took place on Boylston Street at the finish line of the Boston Marathon, an event that began in 1897 and is the oldest and arguably the most revered road race in the nation. This iconic marathon is now run on Patriots Day, a day on which the New England states commemorate the historic Battle of Lexington and Concord.  

After a long winter of cold weather, and this is especially true after the seemingly endless winter we New Englanders just experienced, there's nothing like getting out on a (relatively) warm April day to soak in the sunshine, watch the runners and celebrate spring. 

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Topics: Public Relations, Crisis communications