Oct 5, 2016 3:56:07 PM
Ugh, Millennials [insert exaggerated eye roll here]. As someone who has the pleasure of working with – and constantly learning from – a respectable group of ‘em, I can attest that they’re even more sick of the stats and generalizations heaped upon them than the rest of us are.
They’re considered the most analyzed, ranked and categorized generation in history. But the reality is, this group actually represents a highly varied group of people — from early adult types just getting established, to mid-thirties breadwinners. Some are married, some not. Some are parents and some are the caregivers of parents.
Topics: Marketing Execution
Mar 3, 2015 12:13:00 PM
Editor's Note: This blog was originally posted in February 2014 and has been updated.
Could there be a shinier brass ring than brand loyalty? Whether B2B or B2C, having a customer base that enthusiastically and consistently chooses your brand over other options is what separates star companies from the rest.
Yet, when was the last time you saw “brand loyalty” on a list of corporate goals?
Increased brand loyalty? Crickets
While most marketing folks will certainly claim brand loyalty is of utmost importance, turning that into tangible action is a different story.
Of course, some industries have long ago figured out that brand loyalty is critical. On the consumer front, loyalty cards, points, frequent flyer miles, etc., are all intended to create loyalty.
But do they?
Jun 19, 2014 2:14:37 PM
Whatever industry you are in often requires project management skills. It always sounds like such a simple thing, but it can be complex when there are multiple projects in the air. No matter what industry—a nurse with multiple patients, a landscaper with multiple clients and job sites, or a person in business, it’s often difficult to keep track of what you need to be doing on any given day.
A good project manager can juggle multiple projects simultaneously and usually has these top traits.
Mar 27, 2014 11:30:00 AM
I’d like to first get something off my chest. For several years we’ve consulted with a multitude of companies that follow the principal of “internal customers.” Maybe your company does this too. The idea is that one department is the customer of another department. If a company has internal creative resources, for example, one of their “internal customers” might be HR.
I don’t know which consulting firm or business guru started this idea, but I think it’s total bunk.
Jan 14, 2014 2:00:00 PM
In recent years there has been a tremendous amount of change in healthcare. Surprisingly, the industry seems to have taken several of its new initiatives right out of the retail playbook. Such changes can impact your brand and consumer loyalty. Here are four examples:
Jan 2, 2014 11:50:09 AM
For ages (as in since the time the concept was created) marketing has been thought of as a way to build awareness and mold perceptions. It has not traditionally been thought of, however, as a profit builder. At least not directly.
Oct 10, 2013 10:30:00 AM
I'll be the first to admit it: I can be a bit obsessed about the English language. Especially in its written form. Without much prodding my wife will relate how, early in my career, I used to drive her crazy critiquing the billboard ads we'd pass as we made our daily commute together from Marblehead to Boston and back. The signs along Route 1 were littered with incorrect punctuation and faulty sentence structure, and I enjoyed seeing her roll her eyes as I exaggerated my disgust over the obscenity of it all.
Oct 4, 2013 11:00:00 AM
A well-thought-out process is the key to any successful project outcome. Without a process there tend to be too many cooks in the kitchen causing too many issues, too many errors, too much time goes by, end results are terrible. Here are some easy planning tips that might keep you on track.