3 things to Think About Before Launching a Business Podcast

Posted by Brent Martino

Mar 1, 2017 3:26:17 PM

Launching a business podcastOver the last ten years, thousands of podcasts have been launched. Some have managed to garner a large following, made money, or brought in leads, while others have come and gone with barely a whisper.

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Topics: Inbound Marketing, Digital, Podcasting

How Inbound Marketing is Driving Leads for Healthcare

Posted by Meaghan Sheehan

Sep 7, 2016 4:47:27 PM

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Hospitals and physician practices don’t often get praised for their marketing.

More often than not we use adjectives like “outdated” and “slow” to describe the marketing strategies they have in place. The healthcare industry in general is often sluggish to adopt new trends or be active on social media. So, it’s no wonder inbound marketing success stories within the industry are few and far between. (Or, that’s what a quick Google search would lead one to believe.)

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Topics: Healthcare, Inbound Marketing, inbound

5 Reasons Why I Love the Hubspot COS

Posted by Brent Martino

Dec 21, 2015 1:00:00 PM

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When Hubspot first introduced their Content Optimization System I wasn’t sure what to make of it. After all, I had spent years learning HTML, CSS and then came content management systems which required me to begrudgingly relearn how to build a website. I was not a big fan of Content Management Systems (CMS), I felt like after all the years spent learning to hand code it took away too much control.

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Topics: Digital Design, Inbound Marketing, Hubspot, COS

5 things I learned at #Inbound2015

Posted by Brent Martino

Sep 22, 2015 1:57:29 PM

It's hard to believe this was my third Inbound conference since Aloft Group became a Hubspot partner agency. It seems like only yesterday I spent hours watching training videos so I could get my Hubspot, inbound, COS, and Partner certifications. Actually it was only only yesterday, I had to renew my certifications for the year. At any rate, I noticed a change at this year's conference. The focus has shifted from creating content, selling inbound and methodology to how to do all of these things smarter and faster.Most of us know what great content is, the problem we seem to have collectively run into is how do we create enough of it and how do we do it quickly and cost-effectively.

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Topics: Inbound Marketing

Speed Dating INBOUND style

Posted by Tracy Hartman

Sep 18, 2015 9:57:30 AM

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When I started to ponder about my excellent experience at INBOUND15 in Boston last week, it dawned on me that it was a lot like speed dating (NOT that this old girl married to her college sweetheart has any experience with that).

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Topics: Inbound Marketing

Hiring an inbound agency for B2B marketing in China

Posted by John Sutton

Aug 20, 2015 3:25:00 PM

The internet is changing the way decision makers do business.

Today, a host of information about your products, and your competitors’ products, is just a click away.

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Topics: Inbound Marketing, China Marketing

Three Reasons Inbound Marketing Works for Healthcare

Posted by Matt Bowen

Jan 29, 2015 10:44:00 AM

shutterstock_109980299Inbound marketing or content marketing (call if what you like) has certainly become the buzz of marketing over the last few years. Many industries, both B2C and B2B, have successfully transformed their marketing effectiveness by incorporating inbound tactics into their overall approach.

But what about healthcare?

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Topics: Healthcare, Inbound Marketing

4 Ways to Get Your Inbound Marketing Blog Posts Noticed Fast

Posted by Brent Martino

Aug 7, 2014 4:31:45 PM

push-out-blog-postAt Aloft Group we love the concept of Inbound Marketing: publish amazing content, written specifically for your target audience, they find it, they love it, they love you, and they hire you. Properly done inbound marketing actually does work like this, but nothing is ever as easy as it seems. Creating amazing content is no simple task and getting out there in front of your target audience is even harder.

The first step in your inbound marketing funnel is awareness and there is no better tool for generating awareness than blogging, but it's not always a "build it and they will come" proposition. Most of the time your posts need a little push. Here are four ways you can get your posts in front of your target audience, fast.

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Topics: Inbound Marketing, inbound

Your Primary Customers Might Not Be the Ones Writing the Checks

Posted by Matt Bowen

Mar 27, 2014 11:30:00 AM

whichPeopleIllustrationI’d like to first get something off my chest. For several years we’ve consulted with a multitude of companies that follow the principal of “internal customers.” Maybe your company does this too. The idea is that one department is the customer of another department. If a company has internal creative resources, for example, one of their “internal customers” might be HR.

I don’t know which consulting firm or business guru started this idea, but I think it’s total bunk.

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Topics: Brand Strategy, Healthcare, Marketing Execution, Mergers and Acquisitions, Inbound Marketing

Is your brand using video as part of your inbound marketing strategy?

Posted by Brent Martino

Dec 11, 2013 2:22:00 PM

video-headsIt’s been said a picture is worth a thousand words. If that’s true, then video at thirty frames (pictures) a second is worth 1.8 million words a minute. Over the last few years as bandwidth has become cheap, video has practically taken over the web. Unlike other web technologies that promised to be the next big thing but wound up nothing more than a fad, video is here to stay. In fact it’s expected to continue to grow. According to the Cisco visual networking index report from May 29, 2013, video traffic will make up 69% of all internet traffic by 2017. If video isn’t part of your inbound marketing strategy, it should be.

Unlike other content, video has a place in all stages of inbound marketing methodology. It can be used to attract, convert, close and delight your customers and potential customers. Many studies over the last several years have shown that users prefer video. For example, Software Advice's 2012 B2B Demand Generation Benchmark Survey found over 90% of respondents chose video over other content such as whitepapers, case studies, webinars, etc.

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Topics: Brand Strategy, Video, Digital Design, Inbound Marketing