Content Marketing Mid-year Check-In: How Is Your Strategy Performing?

Posted by Sherri Starcher

Jul 11, 2017 2:43:38 PM

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As we head into July, I’m willing to bet that at least one or two of those New Year’s Resolutions that you started with back in January have evolved or been abandoned altogether. Be honest here. How many times have you really hit the gym? Or opted for your inexpensive brown-bagged lunch instead of heading out with your coworkers? A lot can change in six months — priorities shift, the environment changes — and so should you. The same could be said for your content strategy. What you put down on paper back in January likely will not be (and probably shouldn’t be) what you end with in December.

It’s time for a mid-year assessment. Here are some questions to ask yourself as we head into the second half of 2017.

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Topics: Content Development, Inbound Marketing

3 things to Think About Before Launching a Business Podcast

Posted by Brent Martino

Mar 1, 2017 3:26:17 PM

Launching a business podcastOver the last ten years, thousands of podcasts have been launched. Some have managed to garner a large following, made money, or brought in leads, while others have come and gone with barely a whisper.

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Topics: Inbound Marketing, Digital

Hubspot Inbound 2016: Pregame

Posted by Brent Martino

Oct 27, 2016 11:19:41 AM

P1150024.pngIt's time once again for my favorite fall pastime... Inbound! On November 8th-11th, I will be joining more than 14,000 other marketers in Boston for this year's Inbound 2016 conference, hosted by Hubspot. This is number four for me, and over the last several years I have watched Inbound grow from a decent sized event to the huge can't-miss event that it is. I have enjoyed the conference each time and I have witnessed the changes — both good and bad.

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Topics: Inbound Marketing, Hubspot

How Inbound Marketing is Driving Leads for Healthcare

Posted by Meaghan Sheehan

Sep 7, 2016 4:47:27 PM

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Hospitals and physician practices don’t often get praised for their marketing.

More often than not we use adjectives like “outdated” and “slow” to describe the marketing strategies they have in place. The healthcare industry in general is often sluggish to adopt new trends or be active on social media. So, it’s no wonder inbound marketing success stories within the industry are few and far between. (Or, that’s what a quick Google search would lead one to believe.)

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Topics: Healthcare, Inbound Marketing

5 Reasons Why I Love the Hubspot COS

Posted by Brent Martino

Dec 21, 2015 1:00:00 PM

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When Hubspot first introduced their Content Optimization System I wasn’t sure what to make of it. After all, I had spent years learning HTML, CSS and then came content management systems which required me to begrudgingly relearn how to build a website. I was not a big fan of Content Management Systems (CMS), I felt like after all the years spent learning to hand code it took away too much control.

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Topics: Inbound Marketing, Hubspot, Digital

5 things I learned at #Inbound2015

Posted by Brent Martino

Sep 22, 2015 1:57:29 PM

It's hard to believe this was my third Inbound conference since Aloft Group became a Hubspot partner agency. It seems like only yesterday I spent hours watching training videos so I could get my Hubspot, inbound, COS, and Partner certifications. Actually it was only only yesterday, I had to renew my certifications for the year. At any rate, I noticed a change at this year's conference. The focus has shifted from creating content, selling inbound and methodology to how to do all of these things smarter and faster.Most of us know what great content is, the problem we seem to have collectively run into is how do we create enough of it and how do we do it quickly and cost-effectively.

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Topics: Inbound Marketing

Speed Dating INBOUND style

Posted by Tracy Hartman

Sep 18, 2015 9:57:30 AM

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When I started to ponder about my excellent experience at INBOUND15 in Boston last week, it dawned on me that it was a lot like speed dating (NOT that this old girl married to her college sweetheart has any experience with that).

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Topics: Inbound Marketing

Three Reasons Inbound Marketing Works for Healthcare

Posted by Matt Bowen

Jan 29, 2015 10:44:00 AM

shutterstock_109980299Inbound marketing or content marketing (call if what you like) has certainly become the buzz of marketing over the last few years. Many industries, both B2C and B2B, have successfully transformed their marketing effectiveness by incorporating inbound tactics into their overall approach.

But what about healthcare?

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Topics: Healthcare, Inbound Marketing

4 Ways to Get Your Inbound Marketing Blog Posts Noticed Fast

Posted by Brent Martino

Aug 7, 2014 4:31:45 PM

push-out-blog-postAt Aloft Group we love the concept of Inbound Marketing: publish amazing content, written specifically for your target audience, they find it, they love it, they love you, and they hire you. Properly done inbound marketing actually does work like this, but nothing is ever as easy as it seems. Creating amazing content is no simple task and getting out there in front of your target audience is even harder.

The first step in your inbound marketing funnel is awareness and there is no better tool for generating awareness than blogging, but it's not always a "build it and they will come" proposition. Most of the time your posts need a little push. Here are four ways you can get your posts in front of your target audience, fast.

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Topics: Inbound Marketing

Your Primary Customers Might Not Be the Ones Writing the Checks

Posted by Matt Bowen

Mar 27, 2014 11:30:00 AM

whichPeopleIllustrationI’d like to first get something off my chest. For several years we’ve consulted with a multitude of companies that follow the principal of “internal customers.” Maybe your company does this too. The idea is that one department is the customer of another department. If a company has internal creative resources, for example, one of their “internal customers” might be HR.

I don’t know which consulting firm or business guru started this idea, but I think it’s total bunk.

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Topics: Brand Strategy, Healthcare, Marketing Execution, Mergers and Acquisitions, Inbound Marketing