Thinking

It's time once again for my favorite fall pastime... Inbound! On November 8th-11th, I will be joining more than 14,000 other marketers in Boston for this year's Inbound 2016 conference, hosted by Hubspot. This is number four for me, and over the last several years I have watched Inbound grow from a decent sized event to the huge can't-miss event that it is. I have enjoyed the conference each time and I have witnessed the changes — both good and bad.

When Hubspot first introduced their Content Optimization System I wasn’t sure what to make of it. After all, I had spent years learning HTML, CSS and then came content management systems which required me to begrudgingly relearn how to build a website. I was not a big fan of Content Management Systems (CMS), I felt like after all the years spent learning to hand code it took away too much control.