Jun 20, 2017 3:36:10 PM
So just what are we up to these not-so-slow summer months you may be wondering? Well, I’m glad you asked (or that I did for you!). At the moment, we’re deep in the process of developing a strategic marketing plan for one of our health system clients. This gave me an opportunity to research some statistics on how healthcare consumers are engaging with digital outlets (versus so-called “traditional” outlets like print, broadcast, outdoor, etc.) as they navigate the treatment research and decision-making process.
Mar 30, 2017 9:52:04 AM
The last several months have brought significant speculation about President Trump’s long-awaited legislation to replace Obama’s Affordable Care Act (ACA). Though Trump has pushed lawmakers to get onboard with his American Health Care Act (AHCA), the Act was ultimately withdrawn from vote with Obamacare (OC) remaining as the law of the land for the foreseeable future. Still, it’s likely that some form of the bill will make a return to the docket in the near future, leaving all eyes on the Oval Office for signs that a revision is in the works.
Nov 15, 2016 2:29:58 PM
Many in the healthcare industry have long lauded telemedicine as “the future of healthcare” — and for good reason. Reduced hospital readmission rates, lower costs, and bringing quality healthcare to those living in remote areas are just a few of the ways that telehealth promises to make patients healthier. Still, there are hurdles slowing the adoption of telemedicine nationwide.
Nov 9, 2016 10:50:00 AM
We invited Mike Golden, Managing Director of Adsmith China, to be our guest blogger this month. Here are his thoughts on healthcare brands entering China. Enjoy these 7 tips!
With its fast-rising middle class, combined with a rapidly aging population, it is no wonder that China is a lucrative and exciting market for healthcare-related companies, including medical device, pharmaceutical, fortification and supplement brands. From my experience working with many brands over the last decade, here are a few easy marketing tips that apply to most brands.
Oct 19, 2016 10:51:00 AM
If there’s one thing that is constant in the healthcare industry, is that it’s constantly evolving.
Change has become the norm. With healthcare reform, MACRA, the switch from fee-for-service to value-based care, etc., healthcare providers are faced with adopting technology to comply not only with federal regulations, but to stay relevant and ahead of the curve in this new era where the patient has become a consumer.
As marketers, we are always concerned with getting the message out to our target audience, and in the case of a healthcare provider, that’s the patient. But what about the large number of employees – doctors, clinicians, nurses, radiologists, medical assistants, etc. etc. who are often the very people who have to help these patients adapt to the technology changes? You must have an internal corporate communication strategy.
Sep 21, 2016 10:35:41 AM
In a world where we have instant access to information, the patient has become a consumer. More empowered than ever before, your patients are gathering information and carefully weighing the options before ever setting foot in your office. So how do you engage and retain this new more informed patient at every touch point along the way?
Sep 7, 2016 4:47:27 PM
Hospitals and physician practices don’t often get praised for their marketing.
More often than not we use adjectives like “outdated” and “slow” to describe the marketing strategies they have in place. The healthcare industry in general is often sluggish to adopt new trends or be active on social media. So, it’s no wonder inbound marketing success stories within the industry are few and far between. (Or, that’s what a quick Google search would lead one to believe.)
Aug 8, 2016 3:58:07 PM
When I was about to have some hip surgery a few years ago, I was told I had to have a prescription to OxyContin in place before I even entered the hospital. They wanted to know that I would have access to it “if I needed it” post surgery. Knowing that I have a high tolerance for pain, I told my physician’s assistant it wouldn’t be necessary, extra strength Tylenol would do. But, a prescription to the opioid was a must, so I complied.
Jul 21, 2016 2:31:27 PM
Last month, my colleague Meaghan Sheehan wrote about the accelerated growth of Fitbit, a well-known, fitness-focused example of a wearable device leveraging the power of data and applying it to the broader category of HealthIT. At about the same time, the CEO of the American Medical Association, Dr. James Madara, caused a hot-minute kerfuffle with his remarks at their annual meeting in Chicago when he seemed to equate the myriad of digital healthcare tools to the “snake oil” cure-alls that were hawked around the turn of the last century.
Jun 15, 2016 5:09:05 PM
There has been a lot of buzz recently around FitBits.Do they accurately track your heart rate or calories? Do they encourage users to be more active? Will they be able to provide improved monitoring of certain health conditions, like heart disease and diabetes? Regardless of your personal stance on FitBits, one thing is for sure — they’re making significant strides to become the leading wearable device for the world of telemedicine.