Would “Made in America” Help Your Brand Positioning?

Posted by Matt Bowen

May 27, 2014 12:02:00 PM

MadeinAMERICAOr for that matter, “Made in Germany,” “Made in Britain,” etc.? When is it beneficial to incorporate the “geographical soul” of your brand into your brand positioning strategy?

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Topics: Brand Strategy, Branding, E3, E3 Network