Oct 5, 2017 11:26:22 AM
A wise man once said "Good is the enemy of great." If you think about it, it's the truth. How often do people stop at good, rather than go all the way to great? This is especially true in marketing. I once suggested to a client that if we made a couple of changes to their site, they would have the best site in their industry. Their response was, "It doesn't need to be the best, it just needs to be as good as everyone else." Way to reach for the stars, dude!
Aug 31, 2017 1:58:15 PM
Do you understand your customers’ journey through your website? Understanding how your customers and prospects arrive on your website and where they navigate to from there is vital to increasing your digital conversions. There is no point in creating great content if your website visitors aren’t finding it or seeing it.
Aug 3, 2017 1:50:06 PM
There are two kinds of WordPress developers, those who build custom themes and those who use purchased themes. Custom themes let you do what you like, but you also must do all the codding. Purchased themes come with a ton of features built in, but it’s easy to end up with a site that looks like many other sites. I personally prefer purchased themes as they save development time and typically have some support. They also usually have a user community where you can get help if needed. The problem is that when 100k people use the same theme, they can all end up looking the same. That's why I like to limit the number of themes that I work with so I can become an expert with each of the themes I use. And, to prevent the site looking like other sites that are also using that theme, I try to choose themes that offer a number of customization options.
Apr 19, 2017 3:50:58 PM
Earlier this year in his blog recapping 2016 as the Year of Live Streaming, my colleague Brent Martino noted that we’re just starting to round the corner toward increased immersion into a “360-degree world” through continued advancements in virtual reality (VR) and augmented reality (AR). As our physical existence collides with the digital technologies meant to enhance it, we marketers need to pay close attention to how this will impact the new ways people will soon experience the world around them – not just as consumers but applied across every aspect of our daily lives.
Mar 22, 2017 2:04:01 PM
If you’re an avid user of LinkedIn, you have likely noticed by now the recent update this popular social media platform has undergone. As a millennial, the UI update is welcomed. I often thought the look and feel of the platform was clunky and extremely outdated, sometimes even confusing. The desktop version of LinkedIn is now more tightly aligned with the UI of the app and mobile version — a good move, considering 58% of unique monthly visitors are accessing the platform from a mobile device. However, the new UI is similar to more than just the app. Take a look at the comparison between Facebook and LinkedIn, as described in WIRED's recent article.Although alarmingly similar, this might be a good move for the now Microsoft-owned company. Millennials are now entering the workforce, and it’s assumed that this group who grew up with Facebook and log in everyday, know how to use it. The change encourages these users to do the same with LinkedIn.
Mar 1, 2017 3:26:17 PM
Over the last ten years, thousands of podcasts have been launched. Some have managed to garner a large following, made money, or brought in leads, while others have come and gone with barely a whisper.
Jan 18, 2017 10:14:36 AM
Live streaming video has been around a while now — with services like Periscope, Google Hangouts, Slack, Ustream on the scene. But as is common with most new technologies, these services have now been perfected by the early adopters who, like the western settlers of the 1800’s, forged the path for live streaming so that in 2016 it was something that anyone could do.
Jul 27, 2016 10:00:00 AM
I was not an early fan of CMS systems. I spent years learning HTML, CSS, etc. — so they always kinda seemed like cheating. I eventually came around and decided I should commit to one of the top three and WordPress seemed the best fit for the type of sites I build most often. It was a great mix of simplicity, extendability and customizability. One of the things I love most about WordPress is the ability to use plugins to extend your capabilities.
Apr 20, 2016 5:05:04 PM
Often times when creating corporate videos, you spend a lot of time waiting for others — copywriters for the script, voice talent for the voice over, shooters, designer, etc. More often than not, the pre-production and/or production will hit some snags along the way. This means, if you have a hard deadline that can’t be changed, it will start eating into your post production time. Instead of sitting around watching your edit time tick away, here are a few things you can do while waiting that can help make up for the lost time.
Dec 21, 2015 1:00:00 PM
When Hubspot first introduced their Content Optimization System I wasn’t sure what to make of it. After all, I had spent years learning HTML, CSS and then came content management systems which required me to begrudgingly relearn how to build a website. I was not a big fan of Content Management Systems (CMS), I felt like after all the years spent learning to hand code it took away too much control.