AN AUGMENTED REALITY CHECK

Posted by Steve Snyder

Apr 19, 2017 3:50:58 PM

Augmented Reality.png

Earlier this year in his blog recapping 2016 as the Year of Live Streaming, my colleague Brent Martino noted that we’re just starting to round the corner toward increased immersion into a “360-degree world” through continued advancements in virtual reality (VR) and augmented reality (AR). As our physical existence collides with the digital technologies meant to enhance it, we marketers need to pay close attention to how this will impact the new ways people will soon experience the world around them – not just as consumers but applied across every aspect of our daily lives.

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Topics: Video, Digital

LinkedIn Gets a Facelift

Posted by Meaghan Sheehan

Mar 22, 2017 2:04:01 PM

If you’re an avid user of LinkedIn, you have likely noticed by now the recent update this popular social media platform has undergone. As a millennial, the UI update is welcomed. I often thought the look and feel of the platform was clunky and extremely outdated, sometimes even confusing. The desktop version of LinkedIn is now more tightly aligned with the UI of the app and mobile version — a good move, considering 58% of unique monthly visitors are accessing the platform from a mobile device. However, the new UI is similar to more than just the app. Take a look at the comparison between Facebook and LinkedIn, as described in WIRED's recent article.LinkedinFB.gifAlthough alarmingly similar, this might be a good move for the now Microsoft-owned company. Millennials are now entering the workforce, and it’s assumed that this group who grew up with Facebook and log in everyday, know how to use it. The change encourages these users to do the same with LinkedIn.

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Topics: Social Media, Digital

3 things to Think About Before Launching a Business Podcast

Posted by Brent Martino

Mar 1, 2017 3:26:17 PM

Launching a business podcastOver the last ten years, thousands of podcasts have been launched. Some have managed to garner a large following, made money, or brought in leads, while others have come and gone with barely a whisper.

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Topics: Inbound Marketing, Digital, Podcasting

Was 2016 The Year of Live Streaming?

Posted by Brent Martino

Jan 18, 2017 10:14:36 AM

Live_Streaming_video.jpgLive streaming video has been around a while now — with services like Periscope, Google Hangouts, Slack, Ustream on the scene. But as is common with most new technologies, these services have now been perfected by the early adopters who, like the western settlers of the 1800’s, forged the path for live streaming so that in 2016 it was something that anyone could do.

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Topics: Digital

My Top 3 WordPress Plugins: Never Leave Home Without Them

Posted by Brent Martino

Jul 27, 2016 10:00:00 AM

plugins.jpgI was not an early fan of CMS systems. I spent years learning HTML, CSS, etc. — so they always kinda seemed like cheating. I eventually came around and decided I should commit to one of the top three and WordPress seemed the best fit for the type of sites I build most often. It was a great mix of simplicity, extendability and customizability. One of the things I love most about WordPress is the ability to use plugins to extend your capabilities.

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Topics: Digital

3 tips to streamline your next video edit

Posted by Brent Martino

Apr 20, 2016 5:05:04 PM

3-tips-to-streamline-your-next-video-Edit.jpgOften times when creating corporate videos, you spend a lot of time waiting for others — copywriters for the script, voice talent for the voice over, shooters, designer, etc. More often than not, the pre-production and/or production will hit some snags along the way. This means, if you have a hard deadline that can’t be changed, it will start eating into your post production time. Instead of sitting around watching your edit time tick away, here are a few things you can do while waiting that can help make up for the lost time.

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Topics: Video, Digital