May 18, 2017 11:25:50 AM
It seems that on an almost weekly basis we are hearing stories of customers being removed — forcibly or otherwise — from commercial airlines. The headlines are sensational. The memes on social media are often hysterical, but the brand perception problem is no laughing matter to the $736 billion USD passenger airline industry. There is a big problem and a big opportunity.
May 16, 2017 11:48:16 AM
Today you are looking at a brand-new company. A company that is based on a new way of thinking about business growth. A company that has, combined, over 30 years of brand strategy and marketing communications experience behind it, but is as fresh as if it were day one.
AdsmithChina and Aloft Group have merged to create a new brand and a new ideal. One that is built on the way brands need to operate to be successful in the future. And we couldn’t be more excited.
Apr 11, 2017 2:43:11 PM
1. There has been a merger or acquisition.
It’s not uncommon for several companies to become one. The single thing that unites those businesses is a new brand — something that encompasses each company and brings the uniqueness of those companies to the forefront. Your rebrand should make clients of each organization feel welcome and comforted by the change.
Mar 14, 2017 12:45:55 PM
People often ask us, "what's the best advice you can give us when developing our brand image?”
The answer is more complex than the question, unfortunately. But the number one piece of advice I would give to small to mid-sized businesses when developing their brand image is: look at what other similar organizations are doing, and ask yourself, "what do they look like and what are they saying about themselves, and how can I do it differently?"
Feb 16, 2017 2:26:33 PM
While in Thailand recently for my honeymoon, between coconut drinks and curry dishes, I couldn’t help but notice the prevalent image of the Buddha, most notably on the bodies of western tourists and on the shelves of the cheap gift shops lining the streets. Tattoos, statues, t-shirts — Buddha was everywhere! And, it’s not just for the vacationing crowd. Think about the last time you saw an ad for a yoga studio or scanned the aisles of your local health food store. Chances are the Buddha is around there somewhere, too.
Feb 9, 2017 3:12:46 PM
Today, fewer consumers are staying loyal to brands. The days of walking down an aisle and looking for your specific item and then walking away are over. Consumers are now, more than ever, discount and deal driven. And, the internet is continuing to make this easier. A day’s worth of shopping can now be done in a fraction of the time — instantly comparing brands, vendors, and similar items to ensure the best and most cost efficient purchase possible.
Feb 2, 2017 10:14:01 AM
Yes, it’s that time again! The annual all-American hoorahfest we call the Super Bowl. That Holy Grail of all things advertising – broadcast, specifically. Oh, and football of course. There is, after all, the actual game to consider, right? And, as New Englanders, you can bet we’re pretty excited to get our #12 on despite what Roger and the rest of the country thinks of him.
But back to the game that really matters to us marketers here: the Super Bowl ad competition. When all is said and done, much of the Monday morning quarterbacking will be dedicated to determining which brand got the biggest bang for their buck. And at upwards of $5 million for a thirty second spot, there’s a lot riding on the investment.
So who will the winners and losers be? And how many times have you remembered the ad, but not the brand it represented?
Jan 10, 2017 12:26:18 PM
1. Become more active on Social Media.
Your customers and prospects spend an average of 118 minutes per day on social media. Shouldn’t you be spending a few hours each week posting content, engaging with your followers and building your brand awareness? It seems like the easiest thing to put at the bottom of your to-do list during a busy week, but if you don’t stay active on social media, your customers and prospects will take notice. Studies have shown that 71% of consumers rely on social media when making a buying decision.
Jan 5, 2017 1:24:57 PM
Over two years ago, I wrote a blog post called "In Defense of Manchester by the Sea: Small Town Brand Strategy." It was in response to a Boston Globe article that detailed, in an almost shaming way, how the town was "dealing" with its unique name. My spin on the name, and the town itself, was a positive one – one of differentiation, uniqueness, history and exquisite, quintessentially New England beauty.
Dec 22, 2016 10:44:44 AM
As 2016 finally staggers to a close (and none too soon, some might say), I thought I’d survey a few of my colleagues to get a sense of which brands they thought had the greatest impact – good or bad – over the course of the past year. Read on to see if any of their answers surprise you and please feel free to share your own two cents!…