On track with Brandigo UK

Posted by John Sutton

Sep 14, 2017 11:10:00 AM

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The historic surroundings of Crewe Hall provided the setting for a property seminar this morning, where high on the agenda was the issue of High Speed 2 - the new railway link that will see travel times drastically cut between London and other towns and cities in the UK.

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Topics: Brand Strategy

How are you marketing to the senses?

Posted by Bri Roy

Aug 11, 2017 11:16:00 AM

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Over the past few months, I’ve spent a lot of time with a disabled and blind, formerly homeless, 80-year-old man named Frank. Being in the branding business, I began to wonder how Frank would recognize and/or associate with different brands. He wouldn’t be able to see the vibrant colors of a logo or the uniqueness and creativity of a logo’s elements, so how could he identify a brand?

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Topics: Brand Strategy

Simplify Your Rebrand: 5 Easy Steps

Posted by Bri Roy

Jun 7, 2017 2:29:31 PM

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Is it time to rebrand your business?

If your answer is “YES”, it’s time to REBRAND.

We’re firm believers in the old saying, “don’t fix what’s not broken” so be sure you’ve thoroughly examined the state of your organization before you gather up the troops for a rebrand. Although it sounds like a very daunting process, these 5 steps below will ensure your success!

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Topics: Brand Strategy, Brand reputation

Brand Fails: What We Can Learn From Pepsi and United

Posted by Tracy Hartman

Jun 1, 2017 10:35:00 AM

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The old proverb “The bigger they are, the harder they fall” is very appropriate when I think of some recent epic fails by some big brands, namely Pepsi and United Airlines. If you know anything about brand communications, you probably shook your head in disbelief as I did at their recent snafus.

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Topics: Brand Strategy, Brand reputation

How We Got Here: The Naming of Brandigo

Posted by Chris Langathianos

May 25, 2017 3:39:45 PM

brandigo-logo3.pngPeople within the brand strategy world will often argue that the most difficult client engagements are those that involve naming — projects like complete rebrands. I would agree.

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Topics: Brand Strategy

Customer Loyalty is Low as Perceptions of Airlines Sour Amid Ongoing Controversies

Posted by Chris Langathianos

May 18, 2017 11:25:50 AM

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It seems that on an almost weekly basis we are hearing stories of customers being removed — forcibly or otherwise — from commercial airlines. The headlines are sensational. The memes on social media are often hysterical, but the brand perception problem is no laughing matter to the $736 billion USD passenger airline industry. There is a big problem and a big opportunity.

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Topics: Brand Strategy, Brand reputation

Hello New World

Posted by Matt Bowen

May 16, 2017 11:48:16 AM

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Today you are looking at a brand-new company. A company that is based on a new way of thinking about business growth. A company that has, combined, over 30 years of brand strategy and marketing communications experience behind it, but is as fresh as if it were day one.

AdsmithChina and Aloft Group have merged to create a new brand and a new ideal. One that is built on the way brands need to operate to be successful in the future. And we couldn’t be more excited. 

Hello Brandigo!

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Topics: Brand Strategy, Brand reputation

Rebrand Your Business? 10 signs it’s time.

Posted by Meaghan Sheehan

Apr 11, 2017 2:43:11 PM

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1. There has been a merger or acquisition.

It’s not uncommon for several companies to become one. The single thing that unites those businesses is a new brand — something that encompasses each company and brings the uniqueness of those companies to the forefront. Your rebrand should make clients of each organization feel welcome and comforted by the change. 

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Topics: Brand Strategy

Building Brand Image: The First Step You Must Take

Posted by Chris Langathianos

Mar 14, 2017 12:45:55 PM

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People often ask us, "what's the best advice you can give us when developing our brand image?”

The answer is more complex than the question, unfortunately. But the number one piece of advice I would give to small to mid-sized businesses when developing their brand image is: look at what other similar organizations are doing, and ask yourself, "what do they look like and what are they saying about themselves, and how can I do it differently?"

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Topics: Brand Strategy, Brand reputation

The Branding of Buddha — How to Protect Your Brand from the Wrong Audience

Posted by Sherri Starcher

Feb 16, 2017 2:26:33 PM

Branding_of_Buddha.jpgWhile in Thailand recently for my honeymoon, between coconut drinks and curry dishes, I couldn’t help but notice the prevalent image of the Buddha, most notably on the bodies of western tourists and on the shelves of the cheap gift shops lining the streets. Tattoos, statues, t-shirts — Buddha was everywhere! And, it’s not just for the vacationing crowd. Think about the last time you saw an ad for a yoga studio or scanned the aisles of your local health food store. Chances are the Buddha is around there somewhere, too.

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Topics: Brand Strategy, Brand reputation