Black Friday – how can brands help Britain ‘get it’?

Posted by John Sutton

Nov 24, 2017 4:26:18 AM

 Black Friday meant something different altogether in Britain just a few short years ago. Rather than the scramble for pre-Christmas bargains that will be taking place online and on the high street today, it was the scrum at the bar for those precious post-work beers. Black Friday, or Mad Friday, was the night out with colleagues on the last Friday before Christmas.

200

Read More

Topics: Brand Strategy, Brand reputation, Black Friday

In Fake News We Trust: Communicating in the Post-Truth Era

Posted by John Sutton

Nov 9, 2017 11:34:27 AM

E3_Blog_Image.png

Last Thursday, the Collins English Dictionary named their Word of the Year for 2017: Fake News.

Read More

Topics: Brand Strategy, E3 Network, Agency Life

Brand Heritage - Does it Matter?

Posted by John Sutton

Oct 26, 2017 11:59:48 AM

Is Brand Heritage Important- (2).png

On my commute into Manchester each morning, I see an advert for a well-known pension plan provider. It reminds me, “I must look into my pension arrangements,” but doesn’t compel me to go to them. Why? Their top claim, of 200 years in business.

What do I care about what they were doing when people were still picking their scabs after the Battle of Waterloo? I want to know what a brand will do for me in my three score year and ten.

Read More

Topics: Brand Strategy, Brand reputation

On track with Brandigo UK

Posted by John Sutton

Sep 14, 2017 11:10:00 AM

johnUKofficeblog.png

The historic surroundings of Crewe Hall provided the setting for a property seminar this morning, where high on the agenda was the issue of High Speed 2 - the new railway link that will see travel times drastically cut between London and other towns and cities in the UK.

Read More

Topics: Brand Strategy

How are you marketing to the senses?

Posted by Bri Roy

Aug 11, 2017 11:16:00 AM

Marketing_senses.png

Over the past few months, I’ve spent a lot of time with a disabled and blind, formerly homeless, 80-year-old man named Frank. Being in the branding business, I began to wonder how Frank would recognize and/or associate with different brands. He wouldn’t be able to see the vibrant colors of a logo or the uniqueness and creativity of a logo’s elements, so how could he identify a brand?

Read More

Topics: Brand Strategy

Simplify Your Rebrand: 5 Easy Steps

Posted by Bri Roy

Jun 7, 2017 2:29:31 PM

LI_rebrand.png

Is it time to rebrand your business?

If your answer is “YES”, it’s time to REBRAND.

We’re firm believers in the old saying, “don’t fix what’s not broken” so be sure you’ve thoroughly examined the state of your organization before you gather up the troops for a rebrand. Although it sounds like a very daunting process, these 5 steps below will ensure your success!

Read More

Topics: Brand Strategy, Brand reputation

Brand Fails: What We Can Learn From Pepsi and United

Posted by Tracy Hartman

Jun 1, 2017 10:35:00 AM

TW_Brand Fails.png

The old proverb “The bigger they are, the harder they fall” is very appropriate when I think of some recent epic fails by some big brands, namely Pepsi and United Airlines. If you know anything about brand communications, you probably shook your head in disbelief as I did at their recent snafus.

Read More

Topics: Brand Strategy, Brand reputation

How We Got Here: The Naming of Brandigo

Posted by Chris Langathianos

May 25, 2017 3:39:45 PM

brandigo-logo3.pngPeople within the brand strategy world will often argue that the most difficult client engagements are those that involve naming — projects like complete rebrands. I would agree.

Read More

Topics: Brand Strategy

Customer Loyalty is Low as Perceptions of Airlines Sour Amid Ongoing Controversies

Posted by Chris Langathianos

May 18, 2017 11:25:50 AM

Brandigo_Airline_Survey.001.jpeg

It seems that on an almost weekly basis we are hearing stories of customers being removed — forcibly or otherwise — from commercial airlines. The headlines are sensational. The memes on social media are often hysterical, but the brand perception problem is no laughing matter to the $736 billion USD passenger airline industry. There is a big problem and a big opportunity.

Read More

Topics: Brand Strategy, Brand reputation

Hello New World

Posted by Matt Bowen

May 16, 2017 11:48:16 AM

FB cover Brandigo (2).png

Today you are looking at a brand-new company. A company that is based on a new way of thinking about business growth. A company that has, combined, over 30 years of brand strategy and marketing communications experience behind it, but is as fresh as if it were day one.

AdsmithChina and Aloft Group have merged to create a new brand and a new ideal. One that is built on the way brands need to operate to be successful in the future. And we couldn’t be more excited. 

Hello Brandigo!

Read More

Topics: Brand Strategy, Brand reputation