Nov 24, 2017 4:26:18 AM
Black Friday meant something different altogether in Britain just a few short years ago. Rather than the scramble for pre-Christmas bargains that will be taking place online and on the high street today, it was the scrum at the bar for those precious post-work beers. Black Friday, or Mad Friday, was the night out with colleagues on the last Friday before Christmas.
Oct 26, 2017 11:59:48 AM
On my commute into Manchester each morning, I see an advert for a well-known pension plan provider. It reminds me, “I must look into my pension arrangements,” but doesn’t compel me to go to them. Why? Their top claim, of 200 years in business.
What do I care about what they were doing when people were still picking their scabs after the Battle of Waterloo? I want to know what a brand will do for me in my three score year and ten.
Sep 21, 2017 3:28:07 PM
In her recent and timely blog post this active hurricane season, my colleague Tracy Hartman writes about crisis preparedness when it comes to communications planning. But as this relates more specifically to branding, what are some of the risks and — for better or worse — opportunities that arise when disaster strikes? The double whammy (so far!) of Harvey and Irma paint a pretty telling picture for us.
Topics: Brand reputation
Jun 7, 2017 2:29:31 PM
If your answer is “YES”, it’s time to REBRAND.
We’re firm believers in the old saying, “don’t fix what’s not broken” so be sure you’ve thoroughly examined the state of your organization before you gather up the troops for a rebrand. Although it sounds like a very daunting process, these 5 steps below will ensure your success!
Jun 1, 2017 10:35:00 AM
The old proverb “The bigger they are, the harder they fall” is very appropriate when I think of some recent epic fails by some big brands, namely Pepsi and United Airlines. If you know anything about brand communications, you probably shook your head in disbelief as I did at their recent snafus.
May 18, 2017 11:25:50 AM
It seems that on an almost weekly basis we are hearing stories of customers being removed — forcibly or otherwise — from commercial airlines. The headlines are sensational. The memes on social media are often hysterical, but the brand perception problem is no laughing matter to the $736 billion USD passenger airline industry. There is a big problem and a big opportunity.
May 16, 2017 11:48:16 AM
Today you are looking at a brand-new company. A company that is based on a new way of thinking about business growth. A company that has, combined, over 30 years of brand strategy and marketing communications experience behind it, but is as fresh as if it were day one.
AdsmithChina and Aloft Group have merged to create a new brand and a new ideal. One that is built on the way brands need to operate to be successful in the future. And we couldn’t be more excited.
Mar 14, 2017 12:45:55 PM
People often ask us, "what's the best advice you can give us when developing our brand image?”
The answer is more complex than the question, unfortunately. But the number one piece of advice I would give to small to mid-sized businesses when developing their brand image is: look at what other similar organizations are doing, and ask yourself, "what do they look like and what are they saying about themselves, and how can I do it differently?"
Mar 7, 2017 11:43:45 AM
Where were you when the Oscars Best Picture goof up occurred? I personally didn’t see it live, but it was just as impactful and horrifying when I saw the clip the following morning on several media outlets. I know I wasn’t the only one to think “did that REALLY just happen?”
Feb 16, 2017 2:26:33 PM
While in Thailand recently for my honeymoon, between coconut drinks and curry dishes, I couldn’t help but notice the prevalent image of the Buddha, most notably on the bodies of western tourists and on the shelves of the cheap gift shops lining the streets. Tattoos, statues, t-shirts — Buddha was everywhere! And, it’s not just for the vacationing crowd. Think about the last time you saw an ad for a yoga studio or scanned the aisles of your local health food store. Chances are the Buddha is around there somewhere, too.