May 18, 2017 11:25:50 AM
It seems that on an almost weekly basis we are hearing stories of customers being removed — forcibly or otherwise — from commercial airlines. The headlines are sensational. The memes on social media are often hysterical, but the brand perception problem is no laughing matter to the $736 billion USD passenger airline industry. There is a big problem and a big opportunity.
May 16, 2017 11:48:16 AM
Today you are looking at a brand-new company. A company that is based on a new way of thinking about business growth. A company that has, combined, over 30 years of brand strategy and marketing communications experience behind it, but is as fresh as if it were day one.
AdsmithChina and Aloft Group have merged to create a new brand and a new ideal. One that is built on the way brands need to operate to be successful in the future. And we couldn’t be more excited.
Mar 14, 2017 12:45:55 PM
People often ask us, "what's the best advice you can give us when developing our brand image?”
The answer is more complex than the question, unfortunately. But the number one piece of advice I would give to small to mid-sized businesses when developing their brand image is: look at what other similar organizations are doing, and ask yourself, "what do they look like and what are they saying about themselves, and how can I do it differently?"
Mar 7, 2017 11:43:45 AM
Where were you when the Oscars Best Picture goof up occurred? I personally didn’t see it live, but it was just as impactful and horrifying when I saw the clip the following morning on several media outlets. I know I wasn’t the only one to think “did that REALLY just happen?”
Feb 16, 2017 2:26:33 PM
While in Thailand recently for my honeymoon, between coconut drinks and curry dishes, I couldn’t help but notice the prevalent image of the Buddha, most notably on the bodies of western tourists and on the shelves of the cheap gift shops lining the streets. Tattoos, statues, t-shirts — Buddha was everywhere! And, it’s not just for the vacationing crowd. Think about the last time you saw an ad for a yoga studio or scanned the aisles of your local health food store. Chances are the Buddha is around there somewhere, too.
Feb 9, 2017 3:12:46 PM
Today, fewer consumers are staying loyal to brands. The days of walking down an aisle and looking for your specific item and then walking away are over. Consumers are now, more than ever, discount and deal driven. And, the internet is continuing to make this easier. A day’s worth of shopping can now be done in a fraction of the time — instantly comparing brands, vendors, and similar items to ensure the best and most cost efficient purchase possible.
Jun 15, 2016 5:09:05 PM
There has been a lot of buzz recently around FitBits.Do they accurately track your heart rate or calories? Do they encourage users to be more active? Will they be able to provide improved monitoring of certain health conditions, like heart disease and diabetes? Regardless of your personal stance on FitBits, one thing is for sure — they’re making significant strides to become the leading wearable device for the world of telemedicine.
Jun 1, 2016 12:21:55 PM
A proper search engine optimization (SEO) plan is an important part of every solid web strategy. For starters, it’s what makes your website easy for search engines to crawl and understand your intention. When executed correctly, SEO will help you secure a spot in Google’s coveted list of returned results so that your prospects can find you and ultimately purchase your product or services.
Topics: Brand reputation
Apr 27, 2016 4:47:55 PM
I have been a part of many PR crises in my day – ranging from one of the state’s largest Chapter 11 filings to a client that had an employee involved in DUI that injured the parties in the other vehicle. Plain and simple, crisis communication is a necessary evil in the world of PR. Crap happens, and you have to be prepared for it, otherwise you will find yourself in deeper trouble.
Mar 24, 2016 2:58:43 PM
Every now and then (well let’s be honest, it’s pretty often actually), another iconic brand steps spectacularly into it and presents us with the opportunity to opine on the do’s and don’ts associated with brand loyalty. You know, that highly coveted characteristic where you’ve converted costly, desirable prospects into returning, tried-and-true customers whose only requirement is that you steadfastly delight them with your brand experiences.