Black Friday – how can brands help Britain ‘get it’?

Posted by John Sutton

Nov 24, 2017 4:26:18 AM

 Black Friday meant something different altogether in Britain just a few short years ago. Rather than the scramble for pre-Christmas bargains that will be taking place online and on the high street today, it was the scrum at the bar for those precious post-work beers. Black Friday, or Mad Friday, was the night out with colleagues on the last Friday before Christmas.

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Topics: Brand Strategy, Brand reputation, Black Friday