How to Really Create Brand Loyalty: Let’s Break it Down

Posted by Matt Bowen

Mar 3, 2015 12:13:00 PM

Editor's Note:  This blog was originally posted in February 2014 and has been updated.

Could there be a shinier brass ring than brand loyalty? Whether B2B or B2C, having a customer base that enthusiastically and consistently chooses your brand over other options is what separates star companies from the rest. 

Yet, when was the last time you saw “brand loyalty” on a list of corporate goals?

Increased revenues: of course
Increased profit margins: always
Increased market share: without a doubt 

Increased brand loyalty? Crickets


While most marketing folks will certainly claim brand loyalty is of utmost importance, turning that into tangible action is a different story.

Of course, some industries have long ago figured out that brand loyalty is critical. On the consumer front, loyalty cards, points, frequent flyer miles, etc., are all intended to create loyalty.

But do they?

Read More

Topics: Brand Strategy, Marketing Execution, B2B

Is Lean a Prescription for Healthcare’s “Do More with Less” Challenges?

Posted by David MacGregor

Oct 8, 2013 2:30:00 PM

Lean, Healthcare, Branding

It’'s no secret. With the move towards accountable care, evolving payment models, and diminished reimbursements, hospitals and physician practices large and small are looking for ways to streamline operations and reduce costs. Of course, this forced mandate to “do more with less” must be accomplished while maintaining and improving patient care quality—- no easy chore. 

Many providers are looking seriously at Lean, a quality improvement methodology originated decades ago by the Toyota Car Company (built on the back of revolutionary processes created by Henry Ford) and used with great success in a host of manufacturing verticals. For those not familiar, here’'s a terrific, concise explanation of Lean, taken from the book Doing More with Less: Lean Thinking and Patient Safety in Health Care:  

Read More

Topics: Healthcare, B2B