Aug 24, 2017 10:41:00 AM
Stop promoting your brand and write something useful to your target.
This “new era” of content marketing, the effective way of providing helpful content that your target audience wants to consume, is really taking a page out of the book of PR best practices — namely the bylined article.
Think about it. The era of pushing out self-promotional content is passé. Content strategies now revolve around the premise that your target wants to read content that they WANT to read and is HELPFUL to their situation. And yet, PR professionals have been chugging along with this concept long before the term “inbound” was ever heard of with what we call “bylined articles”.
Topics: Public Relations
Aug 11, 2017 11:16:00 AM
Over the past few months, I’ve spent a lot of time with a disabled and blind, formerly homeless, 80-year-old man named Frank. Being in the branding business, I began to wonder how Frank would recognize and/or associate with different brands. He wouldn’t be able to see the vibrant colors of a logo or the uniqueness and creativity of a logo’s elements, so how could he identify a brand?
Topics: Brand Strategy
Aug 3, 2017 1:50:06 PM
There are two kinds of WordPress developers, those who build custom themes and those who use purchased themes. Custom themes let you do what you like, but you also must do all the codding. Purchased themes come with a ton of features built in, but it’s easy to end up with a site that looks like many other sites. I personally prefer purchased themes as they save development time and typically have some support. They also usually have a user community where you can get help if needed. The problem is that when 100k people use the same theme, they can all end up looking the same. That's why I like to limit the number of themes that I work with so I can become an expert with each of the themes I use. And, to prevent the site looking like other sites that are also using that theme, I try to choose themes that offer a number of customization options.
Jul 19, 2017 12:16:31 PM
1. Embrace Facebook’s Branding Power.
Facebook, like other social platforms, allows you to customize your profile picture, cover photo, about section and provides a call to action button. The branding of your Facebook page should be consistent with your website and other social platforms. Your goal is that people will recognize your page by the branding, because this is something they are familiar with. For new audiences visiting your page, if they then find your website or twitter, they shouldn’t feel an entirely new experience.
Topics: Social Media
Jul 11, 2017 2:43:38 PM
As we head into July, I’m willing to bet that at least one or two of those New Year’s Resolutions that you started with back in January have evolved or been abandoned altogether. Be honest here. How many times have you really hit the gym? Or opted for your inexpensive brown-bagged lunch instead of heading out with your coworkers? A lot can change in six months — priorities shift, the environment changes — and so should you. The same could be said for your content strategy. What you put down on paper back in January likely will not be (and probably shouldn’t be) what you end with in December.
It’s time for a mid-year assessment. Here are some questions to ask yourself as we head into the second half of 2017.
Jun 28, 2017 4:28:32 PM
Jumpstarting my Job Search
Having successfully completed my junior year at the University of Richmond, I boarded a crowded flight back to my hometown: Newbury, MA. Unlike some of my peers, who had previously secured summer-internship opportunities, I had no clear understanding of how my own summer would unfold.
Topics: Agency Life
Jun 20, 2017 3:36:10 PM
So just what are we up to these not-so-slow summer months you may be wondering? Well, I’m glad you asked (or that I did for you!). At the moment, we’re deep in the process of developing a strategic marketing plan for one of our health system clients. This gave me an opportunity to research some statistics on how healthcare consumers are engaging with digital outlets (versus so-called “traditional” outlets like print, broadcast, outdoor, etc.) as they navigate the treatment research and decision-making process.
Jun 7, 2017 2:29:31 PM
If your answer is “YES”, it’s time to REBRAND.
We’re firm believers in the old saying, “don’t fix what’s not broken” so be sure you’ve thoroughly examined the state of your organization before you gather up the troops for a rebrand. Although it sounds like a very daunting process, these 5 steps below will ensure your success!
Jun 1, 2017 10:35:00 AM
The old proverb “The bigger they are, the harder they fall” is very appropriate when I think of some recent epic fails by some big brands, namely Pepsi and United Airlines. If you know anything about brand communications, you probably shook your head in disbelief as I did at their recent snafus.