shutterstock_95711755Today, most everything in business is done virtually. With so much technology at our fingertips, there is often no need for face-to-face meetings, which means your online brand is now more important than ever and is becoming more so every day. One of the most effective strategies to promote your business is to create brand recognition online. Your online presence is driving your brand awareness and is as important—if not more important—than the traditional forms of branding. Most of your customers are tech savvy and will look for a company that can prove itself out there in cyber land. In fact, most marketing experts agree that how you present your brand online is the 21st century equivalent of your first meeting with a customer. 


Be Clever and Consistent With Your Content. Ask yourself, “What is my business all about? What are my goals? Who are my prospects?” Be very clear about your brand and what its purpose is. You need to be consistent across all of your online channels, whether it's your website, social media posts or blogs. Creating an online presence is all about capturing the attention of your target audience. Being clear and having quality content creates brand recognition and will help validate your place in the market/industry. Creating and curating quality content has become essential to a successful marketing strategy. Read our recent post "Content Marketing and the Importance of Good Writing".

Optimize Your Website. Creating a basic website can be simple, but having a quality website that strategically promotes your brand is key and can take more time and effort. Remember a website should be easy to navigate, the user should be able to get the information they need in just a few clicks. Make sure you have a logical flow to your content and that everything you say about yourself is consistent in tone and content in order to keep it on brand. Make sure your home page can grab the attention of the viewer and make them want to stay. Think about how you want to brand yourself online to your customers/clients.

A key piece of the website should be SEO. Make sure you have an effective SEO (Search Engine Optimization) plan mapped out ahead of time. One that can increase your rankings and drive traffic to your website. Without a strategic SEO plan, you risk not being found on major search engines like Google, Bing and Yahoo! Website optimization for exceptional performance on search engines is one of the first things companies can do to drive traffic to a website and improve the brand's visibility. But before you make your plan, you need to understand your target market: who are they, what are their likes and dislikes, what do they need today, tomorrow or in the future. Think like your prospects. Read our recent post "5 questions you should ask yourself before redesigning your website".

Make your Website responsive. A simple site map, clear navigation and an accurate search function can make life easier for your readers, but remember that many of your target customers today are on smart phones or smaller tablets. Having to scroll left and right to read content can be a nuisance and you can lose quality leads this way. A good responsive site puts simple navigation at your fingertips. Also be sure your contact info is easy to find. Be sure that your phone number or email information is displayed in a place that even if they viewer is on a mobile unit they can get contact info right away.

Start a Blog. A blog can be a great tool to compliment all of your online branding efforts. For many organizations, it is one of the most effective ways to improve your online presence. If your content is inspiring and relevant, your blogs can be powerful and can help further engage both your current customers and prospects. Blogging will not only improve your search engine rankings, but can really establish validity with your brand.

Social Media is cost efficient. Social media networks like Facebook, LinkedIn, and Twitter can be an important piece of your online presence. These can be some of the most effective and cost efficient tools available to grow your brand. Create content regularly that is consistent with your brand and relevant to your industry so it increases your brand recognition and visibility, even visibility worldwide. Read our recent post "Social Media in Healthcare: a Prescription for Success".

Remember, by creating a cohesive online strategy, you can promote your business and increase brand awareness. Get started today with the help of Aloft Group.

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