[Infographic] Understanding the B2B Customer Decision Journey in China

Posted by Olivia Plotnick

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Nov 22, 2016 5:02:00 PM

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve.

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Topics: China Marketing