Tracy Hartman

Recent Posts

What can we learn about reputation management from PWC’s Oscar Snafu?

Posted by Tracy Hartman

Mar 7, 2017 11:43:45 AM

The Winner Is... Oscar_Snafu.jpegWhere were you when the Oscars Best Picture goof up occurred? I personally didn’t see it live, but it was just as impactful and horrifying when I saw the clip the following morning on several media outlets. I know I wasn’t the only one to think “did that REALLY just happen?”

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Topics: Public Relations, Brand reputation

PR in Healthcare: Buckle up in 2017

Posted by Tracy Hartman

Jan 25, 2017 1:51:14 PM

ACA_repeal.jpgGet ready for a bumpy ride in 2017 when it comes to PR in the healthcare industry. One things for sure, it won’t be boring.

Top of mind is what companies are to do when it comes to the cloud of uncertainty surrounding what’s going to happen with the inevitable repeal of Obamacare, the Affordable Care Act. PR pros will have their work cut out for them to adapt and change and communicate revised messaging points as the new administration begins the process, filled with unknowns. 

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Topics: Public Relations

Why an Internal Communication Strategy is Essential in the Healthcare Industry

Posted by Tracy Hartman

Oct 19, 2016 10:51:00 AM

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If there’s one thing that is constant in the healthcare industry, is that it’s constantly evolving.

Change has become the norm. With healthcare reform, MACRA, the switch from fee-for-service to value-based care, etc., healthcare providers are faced with adopting technology to comply not only with federal regulations, but to stay relevant and ahead of the curve in this new era where the patient has become a consumer.

As marketers, we are always concerned with getting the message out to our target audience, and in the case of a healthcare provider, that’s the patient. But what about the large number of employees – doctors, clinicians, nurses, radiologists, medical assistants, etc. etc. who are often the very people who have to help these patients adapt to the technology changes? You must have an internal corporate communication strategy.

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Topics: Healthcare

Make sure your brand doesn’t handle a crisis like the Healthcare Industry’s Opioid crisis

Posted by Tracy Hartman

Aug 8, 2016 3:58:07 PM

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When I was about to have some hip surgery a few years ago, I was told I had to have a prescription to OxyContin in place before I even entered the hospital. They wanted to know that I would have access to it “if I needed it” post surgery. Knowing that I have a high tolerance for pain, I told my physician’s assistant it wouldn’t be necessary, extra strength Tylenol would do. But, a prescription to the opioid was a must, so I complied. 

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Topics: Healthcare

Healthcare’s looming PR crisis: Ransomware

Posted by Tracy Hartman

Apr 27, 2016 4:47:55 PM

Ransomware.jpgI have been a part of many PR crises in my day – ranging from one of the state’s largest Chapter 11 filings to a client that had an employee involved in DUI that injured the parties in the other vehicle. Plain and simple, crisis communication is a necessary evil in the world of PR. Crap happens, and you have to be prepared for it, otherwise you will find yourself in deeper trouble.

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Topics: Healthcare, Public Relations, Brand reputation

15 Tools You Can Use to Become a Content King

Posted by Tracy Hartman

Feb 23, 2016 10:00:00 AM

10_social_media_tools_To_Boost_Engagement-1.jpgWe talk quite a bit about why strong content is a powerful tool to engage your customer and prospect base and nurture them through the entire sales funnel. Yet, what do you do when you’re so strapped for time in a bustling marketing department that you can barely send a Tweet, let alone ensure that the content you’re sharing is creative, engaging and provides value to your audience? Utilize some time-saving content tools, of course.

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Topics: Content Development, content

Sweet Potato Pies and the Power of Influencers

Posted by Tracy Hartman

Nov 18, 2015 8:45:00 AM

As Thanksgiving nears, the thought of a feast with turkey, stuffing and all the sides evokes a sense of warmth, family and togetherness. It’s also a day when you are more apt to leave room for those signature desserts. 

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Topics: Social Media, Public Relations

Speed Dating INBOUND style

Posted by Tracy Hartman

Sep 18, 2015 9:57:30 AM

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When I started to ponder about my excellent experience at INBOUND15 in Boston last week, it dawned on me that it was a lot like speed dating (NOT that this old girl married to her college sweetheart has any experience with that).

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Topics: Inbound Marketing

From Puppies to Date Rape: How to Tarnish Your Brand Real Fast

Posted by Tracy Hartman

May 4, 2015 8:30:00 AM

file000177357244Since I'm not a beer drinker, If I do pay attention to beer commercials, it's generally for the entertainment factor only. The Super Bowl is a good time to be entertained as the beer companies usually pull out all the stops.

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Topics: Public Relations, Brand reputation

Social media is effective, as long as you know how to use it!

Posted by Tracy Hartman

Dec 11, 2014 4:16:41 PM

oops-2Have you ever sent off an emal a little too quickly either to the wrong person, or forgot to include someone or attach the attachment? Has that happened to me? Affirmative. 

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Topics: Social Media