Sep 11, 2017 1:48:00 PM
During late summer and early fall, it’s not unusual to hear about tropical depressions or tropical storms, which sometimes develop into full force hurricanes. These hurricanes vary in intensity from category 1 to category 5 (the most severe). It usually starts when a meteorologist forecasts some sort of “activity” on the weather maps as a potential risk in the coming days or weeks. And then, depending on how things develop to intensify or weaken the hurricane, the weather service can either announce a “hurricane watch” (meaning a hurricane is a possibility) or can elevate to a “hurricane warning” (a hurricane is expected).
Topics: Public Relations
Aug 24, 2017 10:41:00 AM
Stop promoting your brand and write something useful to your target.
This “new era” of content marketing, the effective way of providing helpful content that your target audience wants to consume, is really taking a page out of the book of PR best practices — namely the bylined article.
Think about it. The era of pushing out self-promotional content is passé. Content strategies now revolve around the premise that your target wants to read content that they WANT to read and is HELPFUL to their situation. And yet, PR professionals have been chugging along with this concept long before the term “inbound” was ever heard of with what we call “bylined articles”.
Topics: Public Relations
Jun 1, 2017 10:35:00 AM
The old proverb “The bigger they are, the harder they fall” is very appropriate when I think of some recent epic fails by some big brands, namely Pepsi and United Airlines. If you know anything about brand communications, you probably shook your head in disbelief as I did at their recent snafus.
Mar 7, 2017 11:43:45 AM
Where were you when the Oscars Best Picture goof up occurred? I personally didn’t see it live, but it was just as impactful and horrifying when I saw the clip the following morning on several media outlets. I know I wasn’t the only one to think “did that REALLY just happen?”
Jan 25, 2017 1:51:14 PM
Get ready for a bumpy ride in 2017 when it comes to PR in the healthcare industry. One things for sure, it won’t be boring.
Top of mind is what companies are to do when it comes to the cloud of uncertainty surrounding what’s going to happen with the inevitable repeal of Obamacare, the Affordable Care Act. PR pros will have their work cut out for them to adapt and change and communicate revised messaging points as the new administration begins the process, filled with unknowns.
Topics: Public Relations
Oct 19, 2016 10:51:00 AM
If there’s one thing that is constant in the healthcare industry, is that it’s constantly evolving.
Change has become the norm. With healthcare reform, MACRA, the switch from fee-for-service to value-based care, etc., healthcare providers are faced with adopting technology to comply not only with federal regulations, but to stay relevant and ahead of the curve in this new era where the patient has become a consumer.
As marketers, we are always concerned with getting the message out to our target audience, and in the case of a healthcare provider, that’s the patient. But what about the large number of employees – doctors, clinicians, nurses, radiologists, medical assistants, etc. etc. who are often the very people who have to help these patients adapt to the technology changes? You must have an internal corporate communication strategy.
Aug 8, 2016 3:58:07 PM
When I was about to have some hip surgery a few years ago, I was told I had to have a prescription to OxyContin in place before I even entered the hospital. They wanted to know that I would have access to it “if I needed it” post surgery. Knowing that I have a high tolerance for pain, I told my physician’s assistant it wouldn’t be necessary, extra strength Tylenol would do. But, a prescription to the opioid was a must, so I complied.
Apr 27, 2016 4:47:55 PM
I have been a part of many PR crises in my day – ranging from one of the state’s largest Chapter 11 filings to a client that had an employee involved in DUI that injured the parties in the other vehicle. Plain and simple, crisis communication is a necessary evil in the world of PR. Crap happens, and you have to be prepared for it, otherwise you will find yourself in deeper trouble.
Feb 23, 2016 10:00:00 AM
We talk quite a bit about why strong content is a powerful tool to engage your customer and prospect base and nurture them through the entire sales funnel. Yet, what do you do when you’re so strapped for time in a bustling marketing department that you can barely send a Tweet, let alone ensure that the content you’re sharing is creative, engaging and provides value to your audience? Utilize some time-saving content tools, of course.
Nov 18, 2015 8:45:00 AM
As Thanksgiving nears, the thought of a feast with turkey, stuffing and all the sides evokes a sense of warmth, family and togetherness. It’s also a day when you are more apt to leave room for those signature desserts.