Sherri Starcher

Recent Posts

The State of Telemedicine in 2018

Posted by Sherri Starcher

Oct 19, 2017 3:08:39 PM

There is no doubt that telemedicine is changing healthcare by bringing skilled physicians into rural areas and giving patients more control over their health by enabling electronic communication via two-way video, email, smart phones, and other wireless technology. But, are patients willing to utilize these services?

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Topics: Healthcare

Content Marketing Mid-year Check-In: How Is Your Strategy Performing?

Posted by Sherri Starcher

Jul 11, 2017 2:43:38 PM

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As we head into July, I’m willing to bet that at least one or two of those New Year’s Resolutions that you started with back in January have evolved or been abandoned altogether. Be honest here. How many times have you really hit the gym? Or opted for your inexpensive brown-bagged lunch instead of heading out with your coworkers? A lot can change in six months — priorities shift, the environment changes — and so should you. The same could be said for your content strategy. What you put down on paper back in January likely will not be (and probably shouldn’t be) what you end with in December.

It’s time for a mid-year assessment. Here are some questions to ask yourself as we head into the second half of 2017.

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Topics: Content Development, Inbound Marketing

Americans Are Uneasy About Obamacare Replacement Plan

Posted by Sherri Starcher

Mar 30, 2017 9:52:04 AM

The last several months have brought significant speculation about President Trump’s long-awaited legislation to replace Obama’s Affordable Care Act (ACA). Though Trump has pushed lawmakers to get onboard with his American Health Care Act (AHCA), the Act was ultimately withdrawn from vote with Obamacare (OC) remaining as the law of the land for the foreseeable future. Still, it’s likely that some form of the bill will make a return to the docket in the near future, leaving all eyes on the Oval Office for signs that a revision is in the works.

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Topics: Healthcare

The Branding of Buddha — How to Protect Your Brand from the Wrong Audience

Posted by Sherri Starcher

Feb 16, 2017 2:26:33 PM

Branding_of_Buddha.jpgWhile in Thailand recently for my honeymoon, between coconut drinks and curry dishes, I couldn’t help but notice the prevalent image of the Buddha, most notably on the bodies of western tourists and on the shelves of the cheap gift shops lining the streets. Tattoos, statues, t-shirts — Buddha was everywhere! And, it’s not just for the vacationing crowd. Think about the last time you saw an ad for a yoga studio or scanned the aisles of your local health food store. Chances are the Buddha is around there somewhere, too.

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Topics: Brand Strategy, Brand reputation

[Infographic] The Truth About Telemedicine: Challenges Facing Adoption

Posted by Sherri Starcher

Nov 15, 2016 2:29:58 PM

Many in the healthcare industry have long lauded telemedicine as “the future of healthcare” — and for good reason. Reduced hospital readmission rates, lower costs, and bringing quality healthcare to those living in remote areas are just a few of the ways that telehealth promises to make patients healthier. Still, there are hurdles slowing the adoption of telemedicine nationwide.

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Topics: Healthcare

[Infographic] Why Patient Engagement is Critical at Every Step

Posted by Sherri Starcher

Sep 21, 2016 10:35:41 AM

In a world where we have instant access to information, the patient has become a consumer. More empowered than ever before, your patients are gathering information and carefully weighing the options before ever setting foot in your office. So how do you engage and retain this new more informed patient at every touch point along the way?

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Topics: Healthcare

The Content Marketing Metrics that Matter Most

Posted by Sherri Starcher

Aug 23, 2016 1:21:08 PM

ContentMetrics-709057-edited.jpgGreat content often gets overlooked in the grand scheme of the overall brand strategy. Even worse? Time and time again, we find that content is created simply for the sake of creating content, without much thought to the “why” or the end game. This means, meaningful metrics are an afterthought, if they’re ever there at all. Yet, it’s the numbers that provide the proof that our campaigns are working and create the foundation that allows us to continually optimize the content strategy.

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Topics: Content Development

2016 SEO Best Practices: How to Rank on Google Today

Posted by Sherri Starcher

Jun 1, 2016 12:21:55 PM

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A proper search engine optimization (SEO) plan is an important part of every solid web strategy. For starters, it’s what makes your website easy for search engines to crawl and understand your intention. When executed correctly, SEO will help you secure a spot in Google’s coveted list of returned results so that your prospects can find you and ultimately purchase your product or services.

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Topics: Brand reputation

5 Brands to Watch in Healthcare Technology — Part 2

Posted by Sherri Starcher

Apr 12, 2016 10:00:00 AM

5-Brands-to-Watch-in-Healthcare-Technology2.jpgIn case you missed it, last week we revealed the first two selections on our 5 Brands to Watch in Healthcare Technology list. This list, meant to highlight the diversity of healthcare brands that are set to make a stir this year, is merely a portion of the companies helping patients take control of their care in 2016

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Topics: Brand Strategy, Healthcare

5 Brands to Watch in Healthcare Technology — Part 1

Posted by Sherri Starcher

Apr 6, 2016 2:07:11 PM

5-Brands-to-Watch-in-Healthcare-Technology1.jpgHaving a strong brand is of the upmost importance for any organization as it defines the perception of the buyer in the marketplace and determines if a potential customer will make a one-time purchase or become a loyal lifelong user of the product. This is perhaps even more true in the highly competitive healthcare technology industry. Consumer demand for tools that make healthcare more accessible has spurred steep competition to bring innovative technology platforms to market.

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Topics: Brand Strategy, Healthcare