Aug 31, 2017 1:58:15 PM
Do you understand your customers’ journey through your website? Understanding how your customers and prospects arrive on your website and where they navigate to from there is vital to increasing your digital conversions. There is no point in creating great content if your website visitors aren’t finding it or seeing it.
Jul 19, 2017 12:16:31 PM
1. Embrace Facebook’s Branding Power.
Facebook, like other social platforms, allows you to customize your profile picture, cover photo, about section and provides a call to action button. The branding of your Facebook page should be consistent with your website and other social platforms. Your goal is that people will recognize your page by the branding, because this is something they are familiar with. For new audiences visiting your page, if they then find your website or twitter, they shouldn’t feel an entirely new experience.
Topics: Social Media
Apr 11, 2017 2:43:11 PM
1. There has been a merger or acquisition.
It’s not uncommon for several companies to become one. The single thing that unites those businesses is a new brand — something that encompasses each company and brings the uniqueness of those companies to the forefront. Your rebrand should make clients of each organization feel welcome and comforted by the change.
Topics: Brand Strategy
Mar 22, 2017 2:04:01 PM
If you’re an avid user of LinkedIn, you have likely noticed by now the recent update this popular social media platform has undergone. As a millennial, the UI update is welcomed. I often thought the look and feel of the platform was clunky and extremely outdated, sometimes even confusing. The desktop version of LinkedIn is now more tightly aligned with the UI of the app and mobile version — a good move, considering 58% of unique monthly visitors are accessing the platform from a mobile device. However, the new UI is similar to more than just the app. Take a look at the comparison between Facebook and LinkedIn, as described in WIRED's recent article.Although alarmingly similar, this might be a good move for the now Microsoft-owned company. Millennials are now entering the workforce, and it’s assumed that this group who grew up with Facebook and log in everyday, know how to use it. The change encourages these users to do the same with LinkedIn.
Jan 10, 2017 12:26:18 PM
1. Become more active on Social Media.
Your customers and prospects spend an average of 118 minutes per day on social media. Shouldn’t you be spending a few hours each week posting content, engaging with your followers and building your brand awareness? It seems like the easiest thing to put at the bottom of your to-do list during a busy week, but if you don’t stay active on social media, your customers and prospects will take notice. Studies have shown that 71% of consumers rely on social media when making a buying decision.
Topics: Brand Strategy
Nov 29, 2016 4:41:17 PM
Social Media Marketing has more trends and fads than most of us can keep up with. As a digital marketer, as soon as you learn one trend it quickly burns out. This then immediately causes you to drastically switch directions, come up with a new marketing tactic, learn it, program it, and once again you’re faced with a new set of rules. It’s hard to predict what will come next because most of what will be the new “Google Glass” for 2017 is still on the drawing board. However, there are a few things on the horizon that we need embrace right now, because all signs point to their domination of social media in 2017.
Topics: Social Media
Sep 7, 2016 4:47:27 PM
Hospitals and physician practices don’t often get praised for their marketing.
More often than not we use adjectives like “outdated” and “slow” to describe the marketing strategies they have in place. The healthcare industry in general is often sluggish to adopt new trends or be active on social media. So, it’s no wonder inbound marketing success stories within the industry are few and far between. (Or, that’s what a quick Google search would lead one to believe.)
Jun 15, 2016 5:09:05 PM
There has been a lot of buzz recently around FitBits.Do they accurately track your heart rate or calories? Do they encourage users to be more active? Will they be able to provide improved monitoring of certain health conditions, like heart disease and diabetes? Regardless of your personal stance on FitBits, one thing is for sure — they’re making significant strides to become the leading wearable device for the world of telemedicine.