John Sutton

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Black Friday – how can brands help Britain ‘get it’?

Posted by John Sutton

Nov 24, 2017 4:26:18 AM

 Black Friday meant something different altogether in Britain just a few short years ago. Rather than the scramble for pre-Christmas bargains that will be taking place online and on the high street today, it was the scrum at the bar for those precious post-work beers. Black Friday, or Mad Friday, was the night out with colleagues on the last Friday before Christmas.


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Topics: Brand Strategy, Brand reputation, Black Friday

In Fake News We Trust: Communicating in the Post-Truth Era

Posted by John Sutton

Nov 9, 2017 11:34:27 AM


Last Thursday, the Collins English Dictionary named their Word of the Year for 2017: Fake News.

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Topics: Brand Strategy, E3 Network, Agency Life

Brand Heritage - Does it Matter?

Posted by John Sutton

Oct 26, 2017 11:59:48 AM

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On my commute into Manchester each morning, I see an advert for a well-known pension plan provider. It reminds me, “I must look into my pension arrangements,” but doesn’t compel me to go to them. Why? Their top claim, of 200 years in business.

What do I care about what they were doing when people were still picking their scabs after the Battle of Waterloo? I want to know what a brand will do for me in my three score year and ten.

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Topics: Brand Strategy, Brand reputation

On track with Brandigo UK

Posted by John Sutton

Sep 14, 2017 11:10:00 AM


The historic surroundings of Crewe Hall provided the setting for a property seminar this morning, where high on the agenda was the issue of High Speed 2 - the new railway link that will see travel times drastically cut between London and other towns and cities in the UK.

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Topics: Brand Strategy