Customer Loyalty is Low as Perceptions of Airlines Sour Amid Ongoing Controversies

Hello New World

How to rocket up your email marketing ROI through segmentation

Reaching and engaging with Chinese moms


Rebrand Your Business? 10 signs it’s time.

Beer and branding - finding a place to land in China

Americans Are Uneasy About Obamacare Replacement Plan

5 Tips for Successful Project Management

How to know when your international marketing strategy needs help

LinkedIn Gets a Facelift

Building Brand Image: The First Step You Must Take

Why do Western brands fail in China?

What can we learn about reputation management from PWC’s Oscar Snafu?

3 things to Think About Before Launching a Business Podcast

KOLs - are they any use in the B2B space?

The Branding of Buddha — How to Protect Your Brand from the Wrong Audience

Is your brand strategy China ready?

Is Brand Loyalty Dead?

2017 Super Bowl Ads – And the Winner Is…

PR in Healthcare: Buckle up in 2017

Inaugural Brandigo Breakfast Session a success

Was 2016 The Year of Live Streaming?

B2B Marketing Class: Video Storytelling

4 New Year’s Resolutions for Your Brand and Marketing team

Manchester by the Sea – A Little Town Made Famous

2017 Chinese Holiday Calendar

2016 – The Year in Branding

Finding your target audience in China - don't go at it blindfolded

14 Questions to Ask About Your Marketing Department for 2017

Improve Your Collaboration with a Project Management Tool

WeChat for B2B in 2017 - gazing into the crystal ball...

5 Social Media Marketing Trends to Look for in 2017

[Infographic] Understanding the B2B Customer Decision Journey in China

When "Made in" matters less - the rise and fall of foreign brands in China

[Infographic] Optimize your B2B WeChat account

[Infographic] The Truth About Telemedicine: Challenges Facing Adoption

Healthcare Brands Entering China – 7 Marketing Tips for Success

Why branding is the backbone of B2B lead generation

Hubspot Inbound 2016: Pregame

Singles Day - The world's biggest online shopping event

Why an Internal Communication Strategy is Essential in the Healthcare Industry

[Infographic] WeChat user behavior

Marketing to Millennials in 2017: 5 Key Tips

How China uses the Internet - it's all about cellphones

[Infographic] Why Patient Engagement is Critical at Every Step

5 Tricks For Effectively Managing Creative People and Projects

Create a successful B2B WeChat campaign in China

China marketing and promotion through WeChat Key Opinion Leaders - the platform, and the law, is not on your side

How Inbound Marketing is Driving Leads for Healthcare

The Content Marketing Metrics that Matter Most

Brand (Strategy) Therapy

Make sure your brand doesn’t handle a crisis like the Healthcare Industry’s Opioid crisis

I'm new to WeChat - and I like it! Especially for business

My Top 3 WordPress Plugins: Never Leave Home Without Them

Healthcare IT: Cure-all or Digital "Snake Oil"

Group chats on WeChat for professionals - it's guanxi 2.0

Ignite Your Brand’s Reputation: Give Back

FitBit- Why the Brand is Poised to Take on Telemedicine

Why Forward-thinking Brands Need a Chinese Brand Strategy

Marketing in China: 10 Tips to Succeed in Exhibitions

2016 SEO Best Practices: How to Rank on Google Today

China B2B Marketing Challenges...start with us Marketers

Taking consumer marketing best practices and applying them to B2B marketing

Healthcare’s looming PR crisis: Ransomware

3 tips to streamline your next video edit

5 Brands to Watch in Healthcare Technology — Part 2

5 Brands to Watch in Healthcare Technology — Part 1

The Rise in HDHPs: Why Your Brand Must Be Trusted

Content Controversy: Lessons from Lands’ End

HIMSS 2016: Increasing Commitments to Improve Data Interoperability

Assessing the competition for B2B clients in China

Healthcare InfoHacks — A New Age in Cyber Security

Social Media in Healthcare: What to Know Before You Post

15 Tools You Can Use to Become a Content King

The 3 Most Memorable 2016 Super Bowl Ads

The B2B customer journey in China

Happy Chinese New Year!

Why Brand Loyalty is Even More Important in 2016

How Digital Marketing is Changing the Patient Experience

Putting communications strategy at the heart of what we do

Happy Holidays!

5 Reasons Why I Love the Hubspot COS

When I Was a Kid, My Best Friend Was Black: Musings on the Development of Perspective.

Thanksgiving Thankfuls from Aloft Group

Sweet Potato Pies and the Power of Influencers

Delivering China market insights in Germany

International B2B Marketing Conference 2015

What's all the fuss about Double 11 or SIngles' Day in China?

Lean and Healthcare: Can this Methodology Improve Processes and Reduce Denials?

REI & Black Friday: The Social Response to #OptOutside

Taking your corporate video production in-house for B2B clients

A 'one-size fits all' approach will devalue your China marketing strategy

Das Scandal: Rebuilding VW's Brand Equity

I’M ONLY HERE FOR THE FOOD, and other things I got wrong about #INBOUND15

Public Relations in China: 2015 trends

5 things I learned at #Inbound2015

Lost in translation - be clear on language when marketing in China

Speed Dating INBOUND style

The INBOUND Newbie Heads to Beantown

National Geographic's Killer Digital Strategy

Hashtagify: Quick Tip Tuesday

Hiring an inbound agency for B2B marketing in China

Four Free Options To Find (Better) Stock Photos: Quick Tip Tuesday

ICD-10: Physicians asked for a two-year ICD-10 grace period—CMS delivers one

5 Essential Apps To Boost Your Instagram Game: Quick Tip Tuesday

China's advertising laws and what it means for China marketing

Has Twitter peaked?

Branding technology: get out of the weeds

What's in a name

We're All Brand Reps

Fathers' Day "Daddyisms" from John Donovan

Can you really make B2B content go viral?

Top questions to ask your potential China marketing agency

Building a perfect B2B page for your website

[Infographic] Ten things to consider before launching your brand in China

Victims of the Nepal quake, and a new way to look at “healthcare”?

Go East young brand

Design differences B2B marketers in China need to know

What the UK General Election result means for business in China

Why host your Chinese website in China

Lights, Camera, Action!? Making great B2B video content in China

From Puppies to Date Rape: How to Tarnish Your Brand Real Fast

Best Practices for B2B Marketing on WeChat

ICD-10: Ready, set, maybe?

The end of an advertising era, ends again

Tips to improve your business website in China

Fixing Indiana: Repairing a Brand in Crisis

What do healthcare CFOs really think about revenue cycle management?

Creativity and Office Distractions

5 Ways to create Inbound Marketing Content from surveys

How to Really Create Brand Loyalty: Let’s Break it Down

Physicians: reflections and perceptions

What every CMO (and CEO and CFO) can learn from a chocolate bar

Three Reasons Inbound Marketing Works for Healthcare

Testing your ICD-10 resolutions for 2015

Crisis Communications: “Deflategate” and the Dangers of Rushing In

Increasing Brand Value in Healthcare

My Hopes and Wishes for 2015

Honoring those who make a difference this holiday season

Social media is effective, as long as you know how to use it!

7 Online Video Stats You Need To Know

Medirevv Patient Centered Self Pay Strategy Part 3

Timing is everything in social media

Smart brand strategies begin with knowing your customers, Part 2

Why Your Healthcare Brand Needs to Focus on China Now

Smart brand & marketing strategies begin with knowing your customers

Putting the Patient at the Center of Your Self Pay Strategy, Part 2

3 Obvious Questions to Ask Yourself About Your Web Site

Hey ISIS, Here’s Your New Brand Name

Life Tales and Brand Stories: Different Chapters Along the Way

In Defense of Manchester-by-the-Sea: Small Town Brand Strategy

What NOT To Do: 3 Crisis Communications Tips We Can Learn From the NFL

What Healthcare Can Learn from Retail Data Breaches

The Importance of Effective Communications in Today’s Patient-Centered Healthcare Environment, Part ll

3 Reasons to Build a Responsive Website

New England's main brand back up and running

The Importance of Effective Communications in Today’s Patient-Centered Healthcare Environment, Part l

The Market Basket Brand & The Paradigm Shift

Branding and Marketing Communications: The Power of Great Creative

Hackers + Data Breaches = a BIG Problem for Their Brand and YOURS

Stop Letting out Your Pants and Shed Some Brands Already

Robin Williams

4 Ways to Get Your Inbound Marketing Blog Posts Noticed Fast

Putting the Patient at the Center of Your Self Pay Strategy

Online Presence=Brand Awareness

Class: Reflections and Brand Perceptions

The Market Basket Effect, the 99% & Brand Loyalty

Social Media in Healthcare: a Prescription for Success

How to Align Your Brand Strategy and Employees

Brand Strategy and Jihad in the Middle East

Social Media and Advertising: Consider an Integrated Approach

More Simple tips for improving your next video production

We’re all project managers

Build Your Brand Strategy Through Power, Greed and Betrayal

More Vintage Medical Ads

Communicating Your Brand Message With the Speed of Social Media

Would “Made in America” Help Your Brand Positioning?

Content Marketing and the Importance of Good Writing

We Have a Problem: Logos Are Not a Brand Strategy

Social Media and your brand

Vintage Healthcare Ads

A Recipe for Good Branding

Great Brands Have Great Stories to Tell

Is Your Brand Likeable: The Importance of Personality

Boston is Stronger Than Ever

This marketing strategy should be at the top of your shortlist. Start on it today.

One Final Season

Mental Storage on Overload?

Are You Replaceable?

Strategy&WTF? A Regretful Rebranding

ICD-10 deadline: 2014 becomes 2015

How Boats & Ice Cream Killed Corporate Culture

Your Primary Customers Might Not Be the Ones Writing the Checks

The Power of 140 Characters

“Aloft Group Serves at The Salvation Army”

I’m Giving Away Free Lunch

Happy 25th Birthday World Wide Web

Aloft Group’s Second Annual ICD-10 Snapshot Study: The results are in

Good, Fast or Cheap: How your decisions affect your branding project.

Trend Spotting – It’s Not Just For Fashion Brands

Social media’s meteoric rise in healthcare

“1984” Turns 30

Five Tips to Engage Your Staff and Boost Organization Alignment with an Internal Communications Platform.

Ten Things to Consider Before Manufacturing in China

Five Common ICD-10 Myths Debunked

Super Bowl Saturday?

You Are a Brand, Too. Take Charge of It.

Expect the unexpected from the media

Three Strategies for Increasing Brand Value

AGI “Nuzzolo/Greeley Shoot”


The Path to Mediocrity: Follow Your Competitors

Healthcare Mimics Retail: How it impacts your brand strategy

Five Things I Hate About Social Media

How important is a brand’s reputation?

How to Make Marketing a Profit Center

There’s something about a Newburyport Christmas

A Holiday PR Stunt Done Right

Let’s go to work, Gracie

Reach a Weekly Audience of 13 Million People on a Pizza Budget

Is your brand using video as part of your inbound marketing strategy?

Pinterest and Your Healthcare Brand Strategy

Put the “Health” Back in Healthcare

JP Morgan: From Mortgage Mayhem to Twitter Troubles

We Call It “Differentiation” for a Reason. I’m Talking to You, Healthcare Brand

What Does The Music Business Teach Us About Branding?


Healthcare Reform and Its Impact on Physicians

5 questions you should ask yourself before redesigning your website.

Communication is KEY! – A Communications Fiasco

The real reason some brands outperform: authenticity. How you can do the same.

“Drive for Show, Putt for Dough”: The over-glorification of traditional marketing and the pin-point effectiveness of inbound marketing

The New B2B Interaction: Brand-to-Brand Conversations on Social Media

Your Brand and Your Value Proposition

Welcome to the Digital Hive

Focused Ramblings: A regular post about irregular grammar, Part I

Is Lean a Prescription for Healthcare’s “Do More with Less” Challenges?

Why process is important: Six tips to planning a successful project

Crisis communications and the Red Sox

How to be Marketer of the Year

Make the Hard M&A Brand Strategy Decisions

Bringing Sexy Back to Healthcare Marketing

ICD-10: A Focus on the Revenue Cycle

Branding: Guaranteed #1 ranking on Google (Not)

Marketing Execution: 5 Simple Tips for Better Video

Brand Strategy: Never Fear ICD-10 Man is Here!

Marketing Execution: The 3 Common Digital Archetypes