Are you a small business owner? Have you been doing a lot of marketing yourself? It might be time to bring on an external resource to help amp up your current marketing efforts. Unsure if you need outside help? We get it, bringing on outside help can be scary and a lot of work to find the right agency. Before you tackle the Google results you just got from "marketing agencies for my business", let's take a look at whether or not you need outside help.
1. It's just not getting done.
Ok this seems a bit obvious I know, but in reality you might think you're doing enough marketing activities, but sometimes half-baked marketing is more hurtful than helpful. If you have way too many tasks on your plate and can only sometimes address marketing, it's definitely time to look for outside help. A marketing agency can help you address all of your marketing needs, and if you find one with specific experience in your industry, they won't require significant hand-holding in the beginning, they can hit the ground running.
2. You have no inbound leads.
This is a no brainer. If there are no leads coming in, how are you generating new business? Even if you have a marketing team in-house, clearly something isn't working or maybe they're too busy doing other marketing activities that they don't have the time to focus on lead generation. A marketing agency is not only able to take this off of your hands, but allow you the opportunity to have significant input on the direction, without having to handle all the smaller details that take up a lot of time. Leave the execution to your agency. (This goes back to point 1!)
3. You lack the budget to hire.
Have you ever looked at the cost of hiring a full-time, qualified marketing manager? According to Salary.com the national average salary is around $85,000, and that does not include benefits, which would lead to a number around $120,000 give or take. Now, let me ask you this. Have you ever looked at hiring a marketing agency? A typical retainer can cost around $3,500 per month, plus out-of-pocket costs (which you would pay for anyway if you hired someone). You do the math.
PS. $120,000 only gets you ONE marketing manager. That doesn't include copy writers, web & graphic designers, social media specialists, or SEO specialists. An agency includes ALL of the above, for around $42,000 (+ or - a few of course!)
4. You're having a hard time keeping up with the latest trends.
When you hire a marketing agency you're getting a house full of experts. It's their job to keep up with the latest trends in marketing, and typically they're trying out new and innovative campaigns for their clients, so they know what's working and what's not working. They know how to get the job done, they've been here before, even if you haven't. They have the knowledge to be innovative with you're audience, but it's likely that what they're doing has been successful for another client. So what's new and exciting to you, might be a proven and highly successful campaign to them.
5. Little on-boarding needed.
The whole point of hiring a marketing agency is to take some of the workload you have and transfer it to them. If you were to hire a new employee or even a team of marketers you need to on-board and train them. The time investment alone can be costly. Although an agency does need to be on-boarded and managed, the time you spend doing that with them is minimal. You'll likely hire an agency who is familiar with what you do and needs some guidance on what you're doing now, but that's basically it. If you don't have the time to spend managing and training a new employee, a marketing agency is the way to go.
If the cost alone of an agency vs. a full time employee doesn't convince you, hopefully the other 4 reasons do. More and more companies are looking to expert marketing agencies to supplement their current marketing and even take over all of their marketing. Let us help you, focus on your business, we've got the marketing covered! Call us today!