Last week I had the chance to attend the e3 international agency network’s Best of International Award competition in Oxford, UK. Surrounded by lush cricket fields and the storied seats of education, we spent a thrilling day learning from the best independent marketing and communication agencies in the world. The hallowed halls of Oxford gave way to some of the most inspired cases I’ve seen in some time – not only the creative approach and implementation, but the presentation formats as well. Here are some of my favorites:
Agency: Ansel Moellers
Case: Oohh! The Geberit AquaClean Blog
Stuttgart-based communications agency turned our shyness and embarrassment about toilets into a full-fledged blog and campaign, taking “some of the stink” out of toilet talk.
Client: DS Smith
Case: The Marriage of Sales and Marketing
Belgian agency BBC shines through again with their work with DS Smith, a global packaging producer. The highly integrated case included sales enablement with Showpad, as well as highlights from their successful Account Based Marketing (ABM) campaign to win new key clients.
Client: LINZ AG
Agency: SPS Marketing
Case: LINZ AG Vorteilswelt
SPS proves once again that B2B marketing doesn't have to be boring – with a bit of creativity you can help your clients break out of the clutter.
Agency: The Marketing Practice
Case: Pay @ Table
The Marketing Practice raised awareness of payment platform Sage Pay in the UK with a series of clever B2B videos – resulting in over 2m views and winning 1,000 new customers. The acting is first-rate and really helps make the brand position come through.
Client: UK Defra/DIT
Case: The British Gin Garden
Quick toot of our own horn – The British Gin Garden took place in Shanghai and Beijing, helping to raise awareness of UK gins in China. All backed by a major media and digital influencer campaign. We were lucky enough to take home silver for our efforts – thanks Oxford!