Will 2018 be the comeback year of the QR code?

Posted by Meaghan Sheehan

Dec 13, 2017 1:32:00 PM

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Scrunchies made a re-appearance as we ended 2017, so are QR codes that far behind?

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Topics: Marketing Execution

Brandigo Genius Series: The Evolvement of Healthcare Marketing in 2018

Posted by Tracy Hartman

Dec 6, 2017 1:32:37 PM

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Welcome to the Brandigo Genius Series, a guest blog series that examines marketing and branding “geniuses” from a diverse set of backgrounds, industries, and perspectives. Here, we are inviting individuals that we know, respect, and in many cases, have learned from over the years to share their thoughts on the importance of brand, in the hopes of advancing the dialogue within these pages. We invite you — our readers, colleagues, clients, and other industry leaders — to contribute, as well, by posting a comment below.

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Topics: Healthcare, Brandigo Genius Series

Black Friday – how can brands help Britain ‘get it’?

Posted by John Sutton

Nov 24, 2017 4:26:18 AM

 Black Friday meant something different altogether in Britain just a few short years ago. Rather than the scramble for pre-Christmas bargains that will be taking place online and on the high street today, it was the scrum at the bar for those precious post-work beers. Black Friday, or Mad Friday, was the night out with colleagues on the last Friday before Christmas.

200

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Topics: Brand Strategy, Brand reputation, Black Friday

In Fake News We Trust: Communicating in the Post-Truth Era

Posted by John Sutton

Nov 9, 2017 11:34:27 AM

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Last Thursday, the Collins English Dictionary named their Word of the Year for 2017: Fake News.

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Topics: Brand Strategy, E3 Network, Agency Life

Is Google+ Dead (yet)? 3 Reasons to Make Google+ a Part of Your Strategy

Posted by Meaghan Sheehan

Nov 2, 2017 3:32:57 PM

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Google+ is not the first social media platform we recommend to clients. It’s also certainly not the first place prospects go to for information or content. BUT, that does not mean you should give up so easily on the 6-year-old social platform. Sure, you might not be creating communities or circles, but you can easily post content to Google+ using many of the social media scheduling tools available to you, tools like HubSpot, Sprout Social, and Hootsuite. So why should you be using it? Below are our top three reasons!

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Topics: Social Media, Inbound Marketing

Brand Heritage - Does it Matter?

Posted by John Sutton

Oct 26, 2017 11:59:48 AM

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On my commute into Manchester each morning, I see an advert for a well-known pension plan provider. It reminds me, “I must look into my pension arrangements,” but doesn’t compel me to go to them. Why? Their top claim, of 200 years in business.

What do I care about what they were doing when people were still picking their scabs after the Battle of Waterloo? I want to know what a brand will do for me in my three score year and ten.

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Topics: Brand Strategy, Brand reputation

The State of Telemedicine in 2018

Posted by Sherri Starcher

Oct 19, 2017 3:08:39 PM

There is no doubt that telemedicine is changing healthcare by bringing skilled physicians into rural areas and giving patients more control over their health by enabling electronic communication via two-way video, email, smart phones, and other wireless technology. But, are patients willing to utilize these services?

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Topics: Healthcare

3 Steps to Make Your Good Website a Great Website

Posted by Brent Martino

Oct 5, 2017 11:26:22 AM

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A wise man once said "Good is the enemy of great." If you think about it, it's the truth. How often do people stop at good, rather than go all the way to great? This is especially true in marketing. I once suggested to a client that if we made a couple of changes to their site, they would have the best site in their industry. Their response was, "It doesn't need to be the best, it just needs to be as good as everyone else." Way to reach for the stars, dude!

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Topics: Digital, Website

Weathering the Storm: Fair (and Foul) Weather Brand Building

Posted by Steve Snyder

Sep 21, 2017 3:28:07 PM

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In her recent and timely blog post this active hurricane season, my colleague Tracy Hartman writes about crisis preparedness when it comes to communications planning. But as this relates more specifically to branding, what are some of the risks and — for better or worse — opportunities that arise when disaster strikes? The double whammy (so far!) of Harvey and Irma paint a pretty telling picture for us.

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Topics: Brand reputation

On track with Brandigo UK

Posted by John Sutton

Sep 14, 2017 11:10:00 AM

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The historic surroundings of Crewe Hall provided the setting for a property seminar this morning, where high on the agenda was the issue of High Speed 2 - the new railway link that will see travel times drastically cut between London and other towns and cities in the UK.

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Topics: Brand Strategy