Getting Employer Branding right in China – 5 tips

Posted by Mike Golden

Jul 13, 2017 9:00:00 AM

Attracting and retaining talent in China is one of the biggest challenges here. Anyone in HR or recruiting is well used to receiving resumes where the candidate has spent exactly 1 year at each company, rotating and changing jobs every season.

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Topics: Brand Strategy, China Marketing

Is your brand strategy China ready?

Posted by Olivia Plotnick

Feb 10, 2017 4:02:00 PM

Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?

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Topics: Brand Strategy, China Marketing