Getting Employer Branding right in China – 5 tips

Posted by Mike Golden

Jul 13, 2017 9:00:00 AM

Attracting and retaining talent in China is one of the biggest challenges here. Anyone in HR or recruiting is well used to receiving resumes where the candidate has spent exactly 1 year at each company, rotating and changing jobs every season.

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Topics: Brand Strategy, China Marketing

Turn your leads into clients through multi-channel campaigns

Posted by Haley (Zhe) Gong

Jun 26, 2017 9:45:00 PM

You and your customers are in a type of relationship. Since the very beginning, you want them to differentiate you from hundreds of your competitors (brand visibility). And then, you attract them to fall in love with you (subscribe/sign up). Finally, you nurture the relationship until you are happily married (purchase).

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Topics: China Marketing

Brand loyalty in China

Posted by John Sutton

Jun 12, 2017 8:17:18 PM

Ofo (yellow) and Mobike (orange) are two of the biggest companies competing in the bike-share market in Shanghai

Generally, customer and consumer loyalty surveys in China reveal one key trend – the Chinese aren’t loyal.

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Topics: China Marketing

Getting the research right for marketing in China

Posted by John Sutton

May 30, 2017 7:32:00 PM

The most successful branding and marketing campaigns in China are the ones that start from the very beginning. For us at Brandigo, this means research. Either from the comfort of our desks or out in the field, talking to target customers, competitors and stakeholders.

                                                                            Leo Hu, thinking about his next research project 

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Topics: China Marketing

How to rocket up your email marketing ROI through segmentation

Posted by Haley (Zhe) Gong

May 5, 2017 3:02:00 PM

Sending an email to a person is easy. But when it comes to 1,000 people, things get much more complicated. You want to talk to everyone as if it’s a personal message, yet they are different individuals interested in different products with different social backgrounds. No worries! Through careful segmentation, you can easily bring the conversation to a personal level.

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Topics: China Marketing

Reaching and engaging with Chinese moms

Posted by John Sutton

Apr 21, 2017 4:02:00 PM

Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going to boost your brand’s balance sheet?

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Topics: China Marketing

Beer and branding - finding a place to land in China

Posted by Olivia Plotnick

Apr 7, 2017 4:01:00 PM

Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.

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Topics: China Marketing

How to know when your international marketing strategy needs help

Posted by Mike Golden

Mar 24, 2017 4:02:00 PM

Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.

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Topics: China Marketing

Why do Western brands fail in China?

Posted by John Sutton

Mar 10, 2017 4:02:00 PM

More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.

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Topics: China Marketing

KOLs - are they any use in the B2B space?

Posted by John Sutton

Feb 24, 2017 4:02:00 PM

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

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Topics: China Marketing