Reaching and engaging with Chinese moms

Posted by John Sutton

Apr 21, 2017 4:02:00 PM

Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going to boost your brand’s balance sheet?

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Topics: China Marketing

Beer and branding - finding a place to land in China

Posted by Olivia Plotnick

Apr 7, 2017 4:01:00 PM

Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.

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Topics: China Marketing

How to know when your international marketing strategy needs help

Posted by Mike Golden

Mar 24, 2017 4:02:00 PM

Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.

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Topics: China Marketing

Why do Western brands fail in China?

Posted by John Sutton

Mar 10, 2017 4:02:00 PM

More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.

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Topics: China Marketing

KOLs - are they any use in the B2B space?

Posted by John Sutton

Feb 24, 2017 4:02:00 PM

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

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Topics: China Marketing

Is your brand strategy China ready?

Posted by Olivia Plotnick

Feb 10, 2017 4:02:00 PM

Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?

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Topics: Brand Strategy, China Marketing

Inaugural Brandigo Breakfast Session a success

Posted by John Sutton

Jan 20, 2017 4:02:00 PM

January 20th 2017 will be a day inscribed into history – the inaugural Brandigo Breakfast Session was held at our Shanghai headquarters.

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Topics: China Marketing

B2B Marketing Class: Video Storytelling

Posted by Mike Golden

Jan 13, 2017 4:02:00 PM

Video is obviously one of the most important mediums used in marketing today – and B2B marketing is starting to follow in stride. Here in China it still seems to lag behind with the majority of companies focusing more on traditional corporate video formats. We’ve compiled a few tips and examples to help you get your head in the video storytelling space.

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Topics: B2B, China Marketing

2017 Chinese Holiday Calendar

Posted by Olivia Plotnick

Dec 30, 2016 5:02:00 PM

There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with holidays celebrated in the West. It will be hard to find any businesses open during the Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival. Plan ahead to know which holidays may have an impact on your business, and when to send out your awesome "Happy Chinese New Year" WeChat post to all of your followers.

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Topics: China Marketing

Finding your target audience in China - don't go at it blindfolded

Posted by Mike Golden

Dec 16, 2016 3:03:00 PM

Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a result, their message falls flat on the wrong audience. Persona mapping is an integral part of marketing in China, and there are several key questions about your target audience that you'll want to answer before moving forward.

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Topics: China Marketing